Legal Marketing Analyst

Gainor Staffing; Hackensack (NJ); Hybrid; USD 80,000 - 120,000; Full time

Job summary

A prestigious national law firm is seeking a Legal Marketing Analyst to join their team in Hackensack, NJ. This hybrid role involves collaborating with attorneys, developing strategic insights, and supporting business development efforts through data analysis and client intelligence management. The ideal candidate has a bachelor's degree and at least 3 years of experience in marketing or business development analytics.

Qualifications

• 3+ years of experience in marketing/business development analytics.
• Background in legal, professional services, or similar B2B environments preferred.
• Skilled in distilling complex research into actionable insights.

Responsibilities

• Collaborate with attorneys to execute growth strategies.
• Support the creation of client-facing materials including RFPs and proposals.
• Develop client intelligence databases to support marketing efforts.

Skills

Analytical thinking

Communication skills

Data analysis

Attention to detail

CRM proficiency

Education

Bachelor's degree

Tools

CRM systems

Data tools

Project tracking systems

Job description

Our client is a prestigious national law firm. They are seeking a Legal Marketing Analyst to join the team. The position is hybrid and based 3 out of 5 days per week at their beautiful office in Hackensack, NJ.

Who You Are

• Analytical thinker with a bachelor's degree and 3+ years of experience in marketing/business development analytics
• Background in legal, professional services, or similar B2B environments preferred
• Confident communicator who thrives in a fast-paced, collaborative environment
• Skilled in distilling complex research into actionable insights that drive strategic decisions
• Adept at juggling multiple priorities while maintaining strong attention to detail
• Experienced in working with CRMs, data tools, and project tracking systems to support business development

What You’ll Do

• Collaborate closely with attorneys and practice leaders to execute growth strategies and outreach plans
• Support the creation and refinement of client-facing materials including RFPs, pitches, and proposals
• Develop and maintain high-quality client intelligence and deal history databases to support marketing and BD efforts
• Identify emerging opportunities and recommend strategic responses using industry, client, and competitor research
• Gather and organize experience data, working directly with attorneys to ensure accuracy and completeness
• Work with internal teams and outside PR agencies to craft compelling legal award submissions and rankings
• Help assess performance of pitch and proposal efforts by tracking outcomes and surfacing patterns over time
• Partner with colleagues to enhance firm-wide collateral, ensuring it aligns with branding and resonates with key audiences
• Ensure accurate data input and campaign tracking within the firm’s CRM and related systems

What Success Looks Like

• Practice groups are equipped with the insights they need to pursue high-impact opportunities
• Business development efforts are driven by smart, data-informed strategies
• Proposals and pitch materials are consistently polished, timely, and aligned with firm priorities
• Internal tools and databases are trusted sources of accurate and current client intelligence
• Attorneys see you as a go-to resource for strategic marketing and research support
• The firm’s visibility grows through targeted rankings, awards, and high-value outreach initiatives

Salary Range: $80,000 – 120,000 annually, based on experience

Location: Hybrid – Hackensack, NJ

Gainor is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Gainor are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.