Lead Web Designer — Shape Our Digital Brand & Experiences

Persona AI; San Francisco (CA); On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with 3% contribution

Unlimited PTO

Mental health days (quarterly)

Job summary

Persona is seeking a Lead Web Designer to join our Brand Studio and shape our marketing website and digital experiences. You will lead design exploration, set quality standards, and collaborate across teams to push the boundaries of a new visual system.

In this lead role, you will drive cross-functional conversations, manage projects of varying scope, and champion scalable design systems with engineering partners. A strong portfolio and production-ready files are essential.

Qualifications

• Minimum 10+ years of experience in agency or in-house environments focused on website design and digital experiences.
• Strong UX instincts and the ability to translate principles into intuitive user experiences.
• Ability to build cohesive visual systems and maintain production-ready files.
• Design-and-build mindset with curiosity about new tools and near-production experiences.
• Ability to self-direct across multiple workstreams in a fast-moving environment and align stakeholders.

Responsibilities

• Design and deliver category-defining digital experiences across our marketing website and related touchpoints.
• Lead the redesign of the marketing website from strategy through design, implementation, and stewardship.
• Collaborate with the web team on day-to-day site needs to enable marketing to iterate.
• Advance design processes and build systems with engineering involvement and AI tools.
• Foster a culture of feedback and collaboration among designers and stakeholders.
• Develop a deep understanding of Persona's brand to guide its next steps.

Skills

UX design

Design systems

Cross-functional collaboration

Prototyping

Creative tooling

Tools

Adobe Creative Cloud

Figma

Cursor AI

Claude AI

Job description

Persona is seeking a Lead Web Designer to join our Brand Studio and shape our marketing website and digital experiences. You will lead design exploration, set quality standards, and collaborate across teams to push the boundaries of a new visual system.

In this lead role, you will drive cross-functional conversations, manage projects of varying scope, and champion scalable design systems with engineering partners. A strong portfolio and production-ready files are essential.