Sr. Web Strategist, Digital Experience

Esri; Redlands (CA); On-site; USD 108,160 - 173,056; Full time

Benefits offered by this job

Health benefits

Vacation + holidays

401(k) and profit sharing

Job summary

Esri seeks a seasoned content strategist to optimize customer journeys on esri.com, driving conversions and ensuring brand consistency. You will define end-to-end content strategies across web experiences and collaborate with SEO, UX, and analytics teams to map performance and opportunities.

With 8+ years of experience in web usability, information architecture, and web writing, you will lead cross-functional efforts, influence stakeholders, and stay current on best practices in SEO, UX, and

Qualifications

• 8 years of experience with web usability, information architecture, and writing for the web.
• Proficiency with web analytics tools such as Google Analytics, Adobe Analytics, and Customer Journey Analytics.
• Strong listening and communication skills with the ability to work collaboratively and gain consensus on complex projects with multiple stakeholders.
• Detail-oriented and highly organized, with the ability to manage multiple priorities effectively in a dynamic, fast-paced environment.
• Actively seek professional development opportunities and maintain knowledge of web best practices, including SEO, AEO, UX, and industry trends.
• Bachelor’s degree in marketing, communications, business, or a related field.

Responsibilities

• Define high-level content strategy across web experiences, shaping end-to-end customer journeys based on business objectives that support awareness, evaluation, and conversion.
• Own content strategy outcomes from concept through performance, setting direction, guiding execution, and ensuring alignment across stakeholders and milestones.
• Design content strategy that serves both human users and AI-driven discovery, optimizing for emerging search patterns, generative AI surfaces, and structured content reuse.
• Collaborate closely with SEO, Conversion Rate Optimization, and Performance Analysis teams to understand trends, identify opportunities, and make informed recommendations for optimization and improvements.
• Stay current on Esri’s campaign and program plans, utilizing exposure to industry-leading web analytics tools to proactively map out how the web can best support strategic initiatives.
• Partner with UX and Content teams to define information architecture, content hierarchy, and user flows.
• Keep abreast of usability research, A/B testing, and quarterly performance reports to inform decision-making.

Skills

Web analytics

Stakeholder collaboration

Content strategy

Written communication

Education

Bachelor's degree

Tools

Google Analytics

Adobe Analytics

Customer Journey Analytics

Job description

Overview

Join our Digital Experience team in contributing to the success of Esri’s website. In this role, you will be pivotal in optimizing customer journeys for Esri’s priority audiences, driving higher conversion rates, and ensuring a compelling and consistent brand narrative on esri.com. Your excellent interpersonal skills and comfort interacting at all levels of the organization will be imperative to your success, as you will be working with stakeholders from across Esri, as well as SEO specialists, web designers, CMS authors, project managers, and writers.

Responsibilities

• Define high-level content strategy across web experiences, shaping end-to-end customer journeys based on business objectives that support awareness, evaluation, and conversion.
• Own content strategy outcomes from concept through performance, setting direction, guiding execution, and ensuring alignment across stakeholders and milestones.
• Design content strategy that serves both human users and AI-driven discovery, optimizing for emerging search patterns, generative AI surfaces, and structured content reuse.
• Collaborate closely with SEO, Conversion Rate Optimization, and Performance Analysis teams to understand trends, identify opportunities, and make informed recommendations for optimization and improvements.
• Stay current on Esri’s campaign and program plans, utilizing exposure to industry-leading web analytics tools to proactively map out how the web can best support strategic initiatives.
• Partner with UX and Content teams to define information architecture, content hierarchy, and user flows.
• Keep abreast of usability research, A/B testing, and quarterly performance reports to inform decision-making.

Requirements

• 8 years of experience with web usability, information architecture, and writing for the web.
• Proficiency with web analytics tools such as Google Analytics, Adobe Analytics, and Customer Journey Analytics.
• Strong listening and communication skills with the ability to work collaboratively and gain consensus on complex projects with multiple stakeholders.
• Detail-oriented and highly organized, with the ability to manage multiple priorities effectively in a dynamic, fast-paced environment.
• Actively seek professional development opportunities and maintain knowledge of web best practices, including SEO, AEO, UX, and industry trends.
• Bachelor’s degree in marketing, communications, business, or a related field.
• Occasional travel may be required (up to ~20%); travel needs may vary based on business requirements.
• Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

Recommended Qualifications

• Experience with web usability and information architecture.
• Writing for the web for a B2B company.
• Master’s degree in Marketing, Project Management, or a related field.

Total Rewards

Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit‑sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

A reasonable estimate of the base salary range is: $108,160 USD - $173,056 USD.

The Company

At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.

Equal Opportunity Employer

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email [e-mail] and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e‑mail address.

Privacy Statement

Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.