Lead Web Analytics & Tagging Implementation

Royal Caribbean Cruises Ltd; Miami (FL); On-site; USD 140,000 - 190,000; Full time

Job summary

Royal Caribbean Group is seeking a Lead, Web Analytics Implementation in Miami to oversee Tealium iQ and EventStream, maintain the enterprise Data Layer, and design robust tagging for marketing and product analytics.

You will translate business needs into technical tagging specs, collaborate across teams, and ensure privacy and governance compliance while driving data-driven decision making.

Qualifications

• 5+ years implementing and managing enterprise tag management solutions, preferably Tealium iQ and Tealium EventStream.
• Experience architecting Data Layers for large-scale websites and ensuring data quality.
• Familiarity with analytics/martech such as Adobe Analytics, Adobe Target, and digital media tagging.

Responsibilities

• Administer Tealium iQ and EventStream, including environments, permissions, workflows, and tag governance.
• Develop, configure, and deploy new tags, pixels, and event mappings for Web Product, Analytics, and Digital Media.
• Maintain and enhance the Data Layer for data accuracy and downstream activation.
• Stay aligned with roadmaps; assess tagging impacts on EventStream schema and data collection.
• Collaborate with Media Team to ensure tracking and attribution readiness.
• Translate requirements into tagging specs; ensure governance alignment.
• Document tagging implementations and data contracts for long-term maintainability.
• Ensure privacy, consent, and governance compliance; escalate risks when needed.

Skills

Tealium iQ

Tealium EventStream

Data Layer design

Adobe Analytics

Data governance

Cross-functional collaboration

Tagging & mapping

Education

Bachelor’s degree in Information Systems / CS / Marketing Tech

Tools

Adobe Target

Meta Pixel

Google Tag Manager

Job description

Royal Caribbean Group is seeking a Lead, Web Analytics Implementation in Miami to oversee Tealium iQ and EventStream, maintain the enterprise Data Layer, and design robust tagging for marketing and product analytics.

You will translate business needs into technical tagging specs, collaborate across teams, and ensure privacy and governance compliance while driving data-driven decision making.