Lead UX Writer for TV & Streaming Apps

Apple Inc.; Cupertino (CA); On-site; USD 175,000 - 263,300; Full time

Job summary

Apple Inc. seeks a UX Writer for Apple TV to craft expressive, intuitive experiences across platforms. You will write end-to-end flows, design features with partners, and shape the product roadmap with a team spanning product, design, and marketing.

You will develop style guidance, lead naming discussions, and present work to senior leaders, ensuring language aligns with Apple’s standards and accessibility goals.

Qualifications

• 6+ years professional UX writing experience.
• Experience writing for media streaming services and subscription models.
• In-product copy across mobile, desktop, and web.
• Attention to detail and information architecture.
• Creative, research-driven writing from scratch and editing existing copy.
• Advocate for users while balancing business needs.
• Strong prioritization and multi-project management.
• Ability to defend writing choices in executive reviews.
• Stakeholder management across senior leaders.
• Experience with UX writing systems and editorial standards.
• Familiarity with design specs and wireframes.
• Understanding of prompts and dialogue for AI/chatbot interfaces.

Responsibilities

• Write end-to-end flows and in-product copy across platforms.
• Design features with cross-functional partners.
• Collaborate to define and execute the product roadmap for Apple TV.
• Develop style and tonal guidance for features and generated content.
• Lead discussions on terminology and messaging; present to senior leaders.

Skills

UX writing

Streaming service copy

Multiplatform copywriting

Information architecture

Editing and writing from scratch

User-centered language

Stakeholder management

Presenting to executives

Design language systems

LLM/dialogue awareness

Tools

Sketch

Job description

Apple Inc. seeks a UX Writer for Apple TV to craft expressive, intuitive experiences across platforms. You will write end-to-end flows, design features with partners, and shape the product roadmap with a team spanning product, design, and marketing.

You will develop style guidance, lead naming discussions, and present work to senior leaders, ensuring language aligns with Apple’s standards and accessibility goals.