Visionary Creative Lead - Brand & Apple TV

Apple Inc.; Culver City (CA); On-site; USD 198,800 - 299,400; Full time

Job summary

Apple Inc. in Culver City, California, is seeking a highly senior Creative Lead to shape the brand and interactive vision for Apple TV (PD&M).

You will lead a cross-disciplinary team to define narrative architecture and guide initiatives that translate ambitious ideas into high‑impact experiences. As an accomplished individual contributor, you will frame arguments, orchestrate execution, and partner with strategy to drive upstream thinking.

Qualifications

• 12+ years of experience at senior level as creative director, principal conceptual lead, or interactive creative strategist.
• A visionary approach to problem-solving that aligns cross-functional teams around ambitious ideas.
• Deep foundation in conceptual storytelling, presentation architecture, and framing complex arguments.
• Extensive experience navigating and driving consensus in matrixed organizations.
• Ego-free mindset that elevates team output and influences work without being sole creator.

Responsibilities

• Frame the conceptual argument and orchestrate execution across teams.
• Bring the right minds together to enable productive creative discourse.
• Partner with strategy leads to drive upstream thinking and informed decision-making.
• Translate ambitious ideas into compelling, high-impact experiences for Apple TV and beyond.

Skills

Creative direction

Strategic storytelling

Presentation architecture

Matrixed org navigation

Collaborative leadership

Job description

Apple Inc. in Culver City, California, is seeking a highly senior Creative Lead to shape the brand and interactive vision for Apple TV (PD&M).

You will lead a cross-disciplinary team to define narrative architecture and guide initiatives that translate ambitious ideas into high‑impact experiences. As an accomplished individual contributor, you will frame arguments, orchestrate execution, and partner with strategy to drive upstream thinking.