Lead Strategy & Growth Manager - Lead Gen & Analytics

Capgemini; United States; On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Comprehensive benefits

Career development

Flexible work

Inclusive culture

Health insurance

Pension plan

Paid time off

Training & development

Job summary

Farmers Insurance is seeking a data-driven operations professional to analyze lead and agency performance, coordinate with vendors and agents, and identify growth opportunities across the lead ecosystem. You will understand data leads, calls, and clicks, and drive insights to support business decisions.

The role involves partnering with Marketing, Regional Staff, District Managers, and leadership to align on growth priorities, coordinating projects, and improving lead routing and marketplace

Qualifications

• Bachelor's degree required.
• Fluent English required.
• Hands-on experience with lead generation, lead buying, lead selling, lead routing, lead distribution, or lead marketplace operations.
• Experience working on either the buy-side or sell-side of the lead ecosystem.
• Experience with data leads, call leads, click leads, or similar lead products.
• Strong data analysis skills and the ability to use data to make business decisions.
• Experience coordinating projects and working with external vendors.
• Experience working directly with agents, agencies, or regional teams.
• Strong communication and stakeholder management skills.
• Ability to identify performance gaps and translate data into actionable recommendations.

Responsibilities

• Analyze agency and lead performance to identify trends, opportunities, and performance gaps.
• Use data and performance insights to support agency growth and business decisions.
• Monitor lead volume, quality, conversion, cost, and other relevant performance metrics.
• Work directly with agents and agency teams to understand challenges, identify opportunities, and improve lead performance and agent experience.
• Coordinate with external vendors to monitor lead performance, resolve issues, and identify opportunities for optimization.
• Partner with Marketing, Regional Staff, District and Regional Managers, and leadership to align on agency growth priorities and initiatives.
• Coordinate projects involving agencies, vendors, and internal stakeholders.
• Evaluate lead-source and vendor performance and provide recommendations for optimization.
• Support lead routing and distribution strategies to improve lead allocation and agency performance.
• Prepare and communicate reports, analysis, and recommendations to stakeholders.
• Identify opportunities to improve productivity, lead conversion, and overall marketplace performance.
• Translate data and analysis into clear, actionable business recommendations.
• Support continuous improvement initiatives focused on agency growth and marketplace effectiveness.

Skills

Data analysis

Lead generation

Stakeholder mgmt

Vendor management

Project coordination

Communication

Agency growth

SQL

Presentation

Education

Bachelor's degree

Tools

CRM systems

AdTech platforms

DSPs

Job description

Farmers Insurance is seeking a data-driven operations professional to analyze lead and agency performance, coordinate with vendors and agents, and identify growth opportunities across the lead ecosystem. You will understand data leads, calls, and clicks, and drive insights to support business decisions.

The role involves partnering with Marketing, Regional Staff, District Managers, and leadership to align on growth priorities, coordinating projects, and improving lead routing and marketplace