Lead Software Engineer - Performance Marketing

Voodoo; Paris (TX); On-site; USD 104,000 - 150,000; Full time

Benefits offered by this job

Swile restaurant lunch voucher

Gymlib sports subscription

Sidecare healthcare coverage for your/

Job summary

Voodoo is seeking a Lead Software Engineer for the Playable Ads team within the Central Growth Team in Paris. You will lead initiatives, stay hands-on with production, and push innovations across playable ad formats while collaborating with Growth and creative strategists.

The role requires 4+ years in playable ad or game development, a maker mindset, and strong teamwork. English fluency is essential; French is a plus.

Qualifications

• 4+ years of experience in playable ad or game development.
• Hands-on, maker mindset—comfortable producing work while coordinating others.
• Experience with playable ads development tools or Unity (Luna), Cocos Creator or similar.
• Knowledge of object-oriented programming and web game development.
• Hands-on experience with AI-assisted development and asset generation tools.
• Solid understanding of mobile marketing performance metrics and creative testing.
• Proven ability to mentor and coach peers.
• Entrepreneurial mindset and ability to adapt to a fast-paced environment.
• You have excellent teamwork and collaboration skills, fluent in English (French a plus).

Responsibilities

• Lead and coach a small team of playable ads developers embedded within franchises.
• Stay hands-on with playable ad production and contribute to high-quality creatives.
• Oversee workflows, tooling, and best practices for the playable team.
• Drive innovation in playable ad formats and new mechanics.
• Collaborate with Growth Manager and strategists to align on priorities.
• Benchmark competitors and analyze data to improve quality and effectiveness.
• Serve as a technical/strategic reference for development and marketing topics.
• Support rollout of playable ads across multiple game franchises.
• Help define and evolve the playable ads chapter vision and processes.

Skills

Maker mindset

Team collaboration

Mobile marketing metrics

Mentoring / coaching

Tools

Unity (Luna)

Cocos Creator

Web game development

AI-assisted development tools

Asset generation tools

Job description

About Voodoo

Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.

Team

Our Growth team is a transversal entity aimed to maximize and deliver the potential of any mobile product. It combines user acquisition, creative content production, monetization, and the tech capabilities required to turn applications into global hits. With over 150 experts, we operate at the forefront of mobile marketing and ad tech across various types of games and consumer apps.

Role

Voodoo is looking for a Lead Software Engineer for our Playable Ads team as part of our Central Growth Team. In this role, you\'ll lead key initiatives developed by our playable ads team, while staying hands‑on with production and driving innovation in our playable ad formats across games.

Key tasks

• Lead and coach a small team of playable ads developers/strategists embedded within franchise-dedicated squads, ensuring high autonomy and strong performance

• Stay hands‑on with playable ad production, contributing directly to the creation and iteration of high‑quality playable creatives

• Oversee operational topics for the playable team, including workflows, tooling, and best practices

• Drive innovation in playable ad formats, constantly exploring new mechanics, interactions, and creative concepts to stay ahead of market trends

• Collaborate closely with the Growth Manager and creative strategists to align on priorities and franchise-level objectives

• Benchmark competitor playable ads and analyze performance data to improve production quality and effectiveness

• Act as a technical and/or strategic reference for the team, providing guidance on both development and marketing performance topics

• Support the rollout of playable ads across multiple game franchises, adapting formats to each title\'s creative strategy

• Contribute to defining and evolving the playable ads chapter\'s vision, standards, and processes

Profile

• 4+ years of experience in playable ad or game development

• Hands‑on, maker mindset - you\'re comfortable getting into production yourself while also stepping back to coordinate

• Experience with relevant playable ads development tools or frameworks Unity (Luna), Cocos Creator or other relevant platforms

• Knowledge of object‑oriented programming and web game development

• Hands‑on experience with AI-assisted development (Claude Code, Codex, Cursor) and asset generation (Scenario, Flux, ElevenLabs)

• Solid understanding of mobile marketing performance metrics and creative testing

• Proven ability to mentor and coach peers

• You have entrepreneurial mindset and can adapt to a high‑paced environment

• You can demonstrate excellent teamwork and collaboration skills

• You are fluent in English (fluency in French is a plus)

Benefits

• Competitive salary upon experience

• Swile restaurant lunch voucher

• Gymlib sports subscription (100% taken in charge by us)

• Sidecare healthcare coverage for your family

• Child day care facilities (Les Petits Chaperons rouge)

• Wellness activities in our Paris office

• Creative hackathon

• Unlimited vacation policy

• Full stack desk and computer equipment upon your request

• Cooperate within a globally diverse team and a rich cross-cultural work environment