Lead, Social Strategy – Rack

Nordstrom Inc; Seattle (WA); Hybrid; USD 111,000 - 183,000; Full time

Benefits offered by this job

Medical/Vision

Dental

Retirement

Paid Time Away

Life Insurance and Disability

Merchandise Discount

EAP Resources

Job summary

Nordstrom Rack is seeking a Manager, Social Strategy to own the end-to-end social plan across Instagram, TikTok, YouTube, and more. The role leads a high-velocity team to align editorial content with brand and business goals in a hybrid Seattle setting.

You will collaborate with Brand, Media, PR, Site, Search, Merch and Marketing leaders, guide editorial briefs, scale trends, and drive KPI-focused outcomes across growth, engagement, and share of voice.

Qualifications

• Bachelor's degree from an accredited college.
• 6–9 years of social media marketing and strategy experience, including team leadership at an enterprise or large portfolio brand.
• Native fluency across major social platforms and optimization for performance.
• Deep experience with scheduling tools like Sprout and AI-assisted social listening tools.
• Knowledge of social platform reporting and KPI benchmarks.
• Strong brief-writing and editorial planning craft.
• Proven track record producing high-velocity, high-volume content at scale.

Responsibilities

• Own Nordstrom Rack social strategy end-to-end across channels and platforms.
• Drive performance creative strategy in partnership with paid social leadership.
• Identify strategic trends from social listening signals for content teams.
• Own strategic social KPIs: growth, engagement, share of voice, brand health.
• Collaborate with PR, Site, Search, Merch, Media and Marketing leadership to align social with brand and commercial priorities.
• Lead editorial planning and brief-writing with agency partners to meet timelines.
• Scale emerging platform opportunities, formats, and AI tooling.
• Collaborate with the Influencer team on integrated brand storytelling.

Skills

Social strategy

Editorial planning

Platform expertise

People leadership

Content scaling

AI tooling

Social listening

KPI tracking

Education

Bachelor's degree

Tools

Sprout

Nectar

GWI

Archive

Brandwatch

Job description

Nordstrom Rack is seeking a Manager, Social Strategy to own the end-to-end social plan across Instagram, TikTok, YouTube, and more. The role leads a high-velocity team to align editorial content with brand and business goals in a hybrid Seattle setting.

You will collaborate with Brand, Media, PR, Site, Search, Merch and Marketing leaders, guide editorial briefs, scale trends, and drive KPI-focused outcomes across growth, engagement, and share of voice.