Lead Social Strategist

Timmermann Group; Creve Coeur (MO); Hybrid; USD 120,000 - 190,000; Full time

Job summary

Timmermann Group is seeking a results-driven Senior Social Media Lead to build and mentor a team of strategists and specialists. You will own the department, shape its structure, and elevate our social offering to attract new business and retain clients.

You will design and execute paid and organic social strategies, with deep expertise in Meta and LinkedIn, align KPIs to revenue, and produce executive-ready reporting for clients and leadership.

Qualifications

• 6+ years of hands-on social media experience with demonstrated strategy execution and measurable business results
• Proven experience leading and developing people, not just managing projects or client results
• Deep understanding of Paid Social, with specialized command of Meta and LinkedIn advertising
• Proficiency with platform ad managers (Meta Ads Manager, LinkedIn Campaign Manager), GA4, and Looker Studio
• Thrive in an agency environment, managing multiple clients across core industries
• Proven ability to own client outcomes using social to drive lead generation, pipeline growth, and revenue impact
• Confident in leading client-facing strategy discussions and reporting presentations
• Track record of contributing to revenue and MRR goals through department growth and offering development
• Strong command of campaign architecture, audience strategy, creative testing, and budget optimization
• Experience with conversion tracking, pixel/CAPI setup, and attribution across the funnel
• Leadership mindset with a genuine passion for mentoring and growing a team
• Highly organized and self-directed, with the ability to manage multiple priorities under pressure
• Up to date on platform changes, ad product releases, and social trends

Responsibilities

• Lead a Passionate Team: Build, mentor, and grow a team of Social Media Strategists and Specialists.
• Grow the Department: Own growth, shaping structure and capabilities.
• Own the Creative Pipeline: Model proactive content creation, including on-site shoots at client locations.
• Drive Paid Social Performance: Develop and execute sophisticated Paid Social strategies that generate measurable business outcomes, with deep specialization in Meta and LinkedIn.
• Hit MRR and Revenue Goals: Own departmental contribution to revenue targets. Partner with leadership on pricing, packaging, and marketing to ensure social offerings are profitable and scalable.
• Elevate the Offering: Continuously raise the bar on what the agency delivers in social—refining methodology, deliverables, reporting, and strategic frameworks so clients see social as essential to their growth.
• Connect Social to Leads and Revenue: Align social KPIs with business goals such as form fills, qualified leads, booked appointments, and pipeline.
• Be a True Client Partner: Lead social conversations, business reviews, and roadmap planning with clear business language for clients.
• Test and Optimize for ROI: Apply test-and-learn across creative, audiences, placements, and messaging; evaluate lead quality and conversion impact.
• Identify Growth Opportunities: Proactively uncover new channels, formats, audiences, and offerings to expand client results and department revenue.
• Monitor the Competitive Landscape: Evaluate performance data, platform shifts, and trends to inform pivots.
• Deliver Data-Driven Insights: Analyze spend, funnel, engagement, and conversion data to provide forward-looking recommendations tying social to KPIs.
• Produce Executive-Ready Reporting: Interpret data in dashboards to demonstrate social’s contribution to leads and revenue.
• Collaborate Across Channels for Unified Success: Work with Paid Search, SEO, Creative, UX, Development for integrated marketing flywheels.
• Champion Innovation and Best Practices: Stay current on platform changes and automation opportunities to improve efficiency and performance.
• Contribute to Agency Visibility: Support blogs and webinars showcasing social media expertise.
• Work Flexibly: Primarily work remotely, meeting clients and teams, with in-person collaboration at St. Louis HQ as needed.

Skills

Social media leadership

Paid social strategy

Team development

Campaign architecture

Audience targeting

Budget optimization

Analytics & reporting

Cross-functional collaboration

Tools

Meta Ads Manager

LinkedIn Campaign Manager

GA4

Looker Studio

Pixel/CAPI

Job description

• Lead a Passionate Team: Build, mentor, and grow a team of Social Media Strategists and Specialists. Set clear expectations, develop KPIs, and create a culture where the team does its best work and continuously levels up its craft.
• Grow the Department: Own the growth of the social media department, shaping its structure, capabilities, and reputation. Elevate the maturity of our product/service offering so it becomes a differentiator in new business and a driver of client retention.
• Own the Creative Pipeline: Don’t wait for assets to be handed over. Model proactive, engaging content creation, including on-site shoots at client locations. Elevate organic content as a driver of growth alongside paid, and develop your Strategists’ and Specialists’ skills, confidence, and initiative to do the same.
• Drive Paid Social Performance: Develop and execute sophisticated Paid Social strategies that generate measurable business outcomes, with deep specialization in Meta and LinkedIn, including:
  • Full-funnel campaign architecture aligned to lead generation and revenue
  • Advanced audience targeting, segmentation, and lookalike modeling
  • Budget pacing, bid strategy, and efficient scaling
  • Conversion tracking, pixel/CAPI implementation, and attribution
  • B2B demand generation and account-based approaches on LinkedIn
• Hit MRR and Revenue Goals: Take ownership of departmental contribution to the agency’s revenue targets. Partner with leadership on pricing, packaging, and marketing to ensure social offerings are profitable and scalable.
• Elevate the Offering: Continuously raise the bar on what the agency delivers in social—refining methodology, deliverables, reporting, and strategic frameworks so clients see social as essential to their growth.
• Connect Social to Leads and Revenue: Align social KPIs with real business goals such as form fills, qualified leads, booked appointments, and pipeline. Ensure paid and organic social contribute meaningfully to the bottom line, not just to reach and engagement.
• Be a True Client Partner: Serve as a proactive, consultative, senior-level strategist who confidently leads social conversations, business reviews, and roadmap planning. Translate complex social strategy into clear business language and guide clients toward smart, long-term growth decisions.
• Test and Optimize for ROI: Apply a rigorous test-and-learn approach across creative, audiences, placements, and messaging. Evaluate lead quality and conversion impact—not just impressions and clicks—to continuously improve the value delivered to clients.
• Identify Growth Opportunities: Proactively uncover new channels, formats, audiences, and offerings that expand client results and grow department revenue.
• Monitor the Competitive Landscape: Evaluate client and competitor performance data, platform shifts, and emerging trends to inform strategic pivots and uncover untapped opportunities.
• Deliver Data-Driven Insights: Analyze spend efficiency, funnel performance, engagement, and conversion data to provide forward-looking recommendations that tie social performance directly to business KPIs.
• Produce Executive-Ready Reporting: Interpret data in platform dashboards, GA4, Looker Studio, or similar tools to clearly demonstrate social’s contribution to leads, revenue, and overall business growth.
• Collaborate Across Channels for Unified Success: Partner closely with Paid Search, SEO, Creative, UX, Development, and other internal teams to ensure social efforts align with fully integrated marketing flywheels and maximize cross-channel performance.
• Champion Innovation and Best Practices: Stay current on platform algorithm changes, new ad products, AI-driven tooling, and automation opportunities to improve efficiency and performance across the team.
• Contribute to Agency Visibility: Support thought‑leadership initiatives, such as blogs and webinars, that showcase the agency’s social media expertise.
• Work Flexibly: Primarily work remotely, camera‑ready from your dedicated workspace, meeting with clients and internal teams regularly. Collaborate and connect in person, as needed, at our St. Louis HQ.

What Sets You Up for Success

• U.S.-based candidates only
• Ability to meet at TG headquarters in St. Louis, MO, as needed.
• 6+ years of hands‑on social media experience with demonstrated strategy execution and measurable business results
• Proven experience leading and developing people, not just managing projects or client results
• Deep understanding of Paid Social, with specialized command of Meta and LinkedIn advertising
• Proficiency with platform ad managers (Meta Ads Manager, LinkedIn Campaign Manager), GA4, and Looker Studio
• Thrive in an agency environment, managing multiple clients across core industries
• Proven ability to own client outcomes using social to drive lead generation, pipeline growth, and revenue impact
• Confident in leading client‑facing strategy discussions and reporting presentations
• Track record of contributing to revenue and MRR goals through department growth and offering development
• Strong command of campaign architecture, audience strategy, creative testing, and budget optimization
• Experience with conversion tracking, pixel/CAPI setup, and attribution across the funnel
• Leadership mindset with a genuine passion for mentoring and growing a team
• Highly organized and self‑directed, with the ability to manage multiple priorities under pressure
• Up to date on platform changes, ad product releases, and social trends

Nice to Have

• Organic social strategy and community management experience
• Exposure to or experience with Conversion Rate Optimization (CRO)
• Familiarity with additional paid platforms (Google Ads, YouTube, programmatic, etc)
• Experience building or refining agency service offerings, pricing, or packaging

Timmermann Group participatesin the E-Verify program to confirm employment authorization of all newly hired employees. The E-Verify process is completed during new hire onboarding and completion of the Form I-9, Employment Eligibility Verification, at the start of employment. E-Verify is not used as a tool to pre-screen candidates.For more information on E-Verify, please visit www.uscis.gov.