Lead, SEO & Generative Search Strategy

Wpp; New York (NY); On-site; USD 75,000 - 180,000; Full time

Job summary

WPP Media's EssenceMediacom unit seeks an Associate Director of SEO & Generative Search Optimization to lead strategy, recommendations, and delivery ofSEO and GSO across Google products in the U.S. in partnership with global teams.

The role requires guiding Supervisors, shaping measurement approaches for AI visibility, and ensuring cross-functional collaboration across SEO, SEM, Analytics, Content, Product, and Engineering.

Qualifications

• Minimum 5 years of organic search experience leading SEO strategies for large/complex orgs.
• Advanced expertise in technical SEO, content strategy, structured data, and topical authority.
• Strong understanding of AI Search, LLMs, and discovery behaviors; translate changes into client strategy.

Responsibilities

• Own SEO and GSO vision for assigned Google products, aligning technical readiness with business priorities.
• Define strategic roadmaps for complex site environments and AI standards.
• Direct long-term content strategy across traditional and generative search.
• Own measurement frameworks and reporting tying SEO/GSO to KPIs and client outcomes.
• Lead client partnerships, manage expectations, and drive delivery of the search vision.
• Lead senior client presentations and translate findings into actionable recommendations.
• Create scopes of work and delivery plans aligned with client goals.
• Drive project management, resource planning, and quality control across teams.
• Formalize Total Search workflows across SEO, SEM, Analytics, Content, Product, Eng., and Social.

Skills

Organic search

Technical SEO

Content strategy

AI/LLM awareness

Client leadership

Executive communication

Measurement frameworks

Team mentorship

Tools

Google Analytics

Google Search Console

Data Studio

Lumar

Screaming Frog

Google AI Studio

Workspace

Job description

WPP Media's EssenceMediacom unit seeks an Associate Director of SEO & Generative Search Optimization to lead strategy, recommendations, and delivery ofSEO and GSO across Google products in the U.S. in partnership with global teams.

The role requires guiding Supervisors, shaping measurement approaches for AI visibility, and ensuring cross-functional collaboration across SEO, SEM, Analytics, Content, Product, and Engineering.