Lead Product Manager for CRM Project

NewGMedia Recruitment Agency; United States; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible work setup (remote/office/hyb

Annual health-expense budget

Conferences/education funding

Marriage-related bonus

Job summary

NewGMedia Recruitment Agency is seeking a product leader to drive a retention-focused CRM for an international digital entertainment business. You will shape strategy, translate customer insights into measurable features, and shepherd ideas from hypothesis through validation to delivery.

You will own the roadmap, collaborate with development, analytics, and stakeholders, and use tools like GA, Hotjar, and Power BI to interpret data and improve engagement and activity.

Qualifications

• 5+ years of product management experience.
• Experience validating product hypotheses across acquisition and conversion funnels.
• Proficiency with analytics tools (GA, Hotjar, Power BI) and data-driven decision making.

Responsibilities

• Own the retention product direction, prioritizing product development over routine operational work.
• Create, maintain, and communicate a product roadmap aligned with engagement and business objectives.
• Convert stakeholder, customer, and cross-functional input into clearly defined, measurable product features.
• Coordinate day-to-day work across development, product, and analytics teams.
• Analyze user behavior to identify opportunities for improving engagement and activity.
• Define, document, and manage the full product cycle for hypotheses, experiments, and feature development.

Tools

Google Analytics

Hotjar

Power BI

CRM systems

Job description

Lead the development of a retention-focused CRM product for an international digital entertainment business. The role combines product strategy, customer engagement optimization, roadmap ownership, and close collaboration with development, product, analytics, and stakeholder teams. You will turn customer and business insights into measurable features and guide initiatives from initial hypothesis through validation and delivery.

Responsibilities

• Own the retention product direction, prioritizing product development over routine operational work.
• Create, maintain, and communicate a product roadmap aligned with engagement and business objectives.
• Convert stakeholder, customer, and cross-functional input into clearly defined, measurable product features.
• Coordinate day-to-day work across development, product, and analytics teams.
• Analyze user behavior to identify opportunities for improving engagement and activity.
• Define, document, and manage the full product cycle for hypotheses, experiments, and feature development.

Requirements

• At least 5 years of experience in product management.
• Practical experience validating product hypotheses across acquisition and conversion funnels, including registration-to-first-deposit, first-time deposit, subsequent deposits, and activity-trigger journeys.
• Proven experience with cross-sell and upsell mechanics.
• Strong understanding of user segmentation, personalized offers, gamification, and engagement mechanics.
• Familiarity with CRM systems and campaign-management platforms.
• Ability to independently interpret data using tools such as Google Analytics, Hotjar, Power BI, or comparable solutions; Ukrainian or Russian language skills are required.

Benefits and work setup

• Flexible remote, office, or hybrid work, with no time tracking and generally flexible start times.
• Paid vacation and sick leave, plus additional leave for emergencies and selected personal occasions.
• Annual health-expense budget, parental support, and a marriage-related bonus.
• English lessons, education support, and funding for conferences or seminars.
• Internal promotion opportunities, performance-related bonuses, and support for professional development.
• A low-bureaucracy environment with no expected overtime, provided work tools, and multicultural team activities.