CRM Marketing Specialist (iGaming, russian-speaking)

Citrus Systems; United States; Remoto; USD 60.000 - 90.000; Tempo pieno

Vantaggi offerti da questo lavoro

Remote work

Flexible schedule

Salary review

Professional growth

Descrizione del lavoro

Citrus Systems, Inc. in the United States is seeking an ambitious CRM Marketing Specialist to plan, launch, and optimize player communications across Email, WhatsApp, SMS, Push, and in‑app channels.

You will configure bonus mechanics, build campaigns and journeys in Customer.io, and partner with copy/design/localization to drive activation and retention. This full‑time role requires 1–2+ years in CRM or lifecycle marketing, hands‑on experience with Customer.io, and proficiency in HTML/Liquid.

Competenze

• 1–2+ years in CRM/Lifecycle marketing or marketing automation in iGaming, mobile apps, e‑commerce, or fintech.
• Hands‑on experience with Customer.io or similar (journeys, segments, templates).
• Understanding of deliverability, QA checks, and localization workflows.
• Proficiency with HTML/Liquid for email templates and basic SQL/analytics.
• Fluent Russian and English at B1 level or higher for briefs and updates.

Mansioni

• Campaign execution: Set up and launch segmented campaigns and automated journeys.
• Build audiences, triggers, send rules, and frequency caps; ensure tracking and deep links work.
• Run basic A/B tests and document results.
• Coordinate content briefs with copywriters and designers; manage assets and approvals.
• Prepare weekly dashboards: sends, delivery, opens/clicks, conversions, unsubscribes.
• Monitor deliverability, list hygiene, and opt‑in quality; ensure compliance.
• Use Liquid/dynamic content in templates and collaborate with Product/BI to validate events.

Conoscenze

CRM marketing

Lifecycle marketing

Marketing automation

Communication

English proficiency

Strumenti

Customer.io

Stripo

HTML

Liquid/Handlebars

SQL

Looker/Metabase/BigQuery

WhatsApp Business

SMS gateways

Push notifications

Descrizione del lavoro

Описание:

We are looking for an ambitious CRM Marketing Specialist for full-time for our client, a growing and high-impact company based in Cyprus. This is a great opportunity to join a brand that is making a strong mark in its industry and is entering an exciting new phase of development. They are hiring a CRM Marketing Specialist to help plan, launch, and optimize player communications across Email, WhatsApp, SMS, Push, and in-app. You'll configure bonus/promo mechanics, build campaigns and journeys in Customer.io, and partner with copy/design/localization to ship high-quality, compliant communications that drive activation, retention, and reactivation.

Задачи:

Campaign execution Set up and launch segmented campaigns and automated journeys in Customer.io (or similar). Build audiences, triggers, send rules, and frequency caps; ensure tracking parameters and deep links work. Run basic A/B tests (subject lines, creatives, incentive levels) and document results.

Требования:

• Configure standard promos (welcome, reload, free spins/bets, cashback) per brief.
• Apply eligibility rules, cooldowns, and key T&Cs perform QA to prevent edge-case abuse.
• Content production coordination Create clear briefs and tickets for copywriters, designers, translators; manage assets and approvals.
• Keep the offer & content calendar updated; maintain naming/version control for templates.
• Reporting & hygiene Prepare weekly dashboards: sends, delivery, opens/clicks, conversions (deposit/wager), unsubscribes/complaints.
• Monitor deliverability, list hygiene, consent states, and WhatsApp/SMS opt-in quality.
• Data & tooling Use Liquid/dynamic content, variables, and conditional logic in templates.
• Partner with Product/BI to validate events/attributes from the CDP and log bugs or gaps.
• 1–2+ years in CRM/Lifecycle marketing or marketing automation (iGaming, mobile apps, e-commerce, or fintech).
• Hands‑on experience with Customer.io or similar (journeys, segments, templates).
• Comfortable with CSV audience checks, UTMs, QA checklists, and basic funnel/retention metrics.
• Working knowledge of HTML for emails and WYSIWYG editors (Stripo etc); familiarity with Liquid/Handlebars is a plus.
• Strong organization and communication skills; able to manage multiple briefs and deadlines.
• Fluent Russian, English at B1 level or higher for briefs and stakeholder updates; experience with localization workflows.
• iGaming exposure (casino/sportsbook): bonus wallets, common promo types, VIP or reactivation programs.
• Basic SQL (SELECT, JOIN) or spreadsheet proficiency; Looker/Metabase/BigQuery familiarity.
• Experience with WhatsApp Business, SMS gateways, and push (FCM/APNs).
• Understanding of deliverability concepts (sender reputation, list hygiene, seed tests).

Benefits:

• competitive salary and constant encouragement for your efforts and contribution (annual salary review).
• remote work and flexible schedule: work from anywhere in the world at a pace that suits you.
• professional growth and strong expertise: work side by side with experienced colleagues, learn from their expertise, and build your portfolio with real-world cases.

Our client is ready to provide you with full and comprehensive support to cope with this list of tasks successfully. They are waiting for you to become an indispensable part of it and to strengthen them with your personality!