Lead Product Manager

Disney; Celebration (FL); On-site; USD 130,000 - 190,000; Full time

Job summary

Disney seeks a Lead Product Manager for DX Media & Growth Marketing in Celebration, FL to define and build strategic MarTech solutions across Disney Experience businesses. You will manage the product lifecycle from ideation to sustainment and drive measurable ROI.

You will lead cross-functional teams including Product, Compliance, Data, Analytics and Measurement to deliver high-impact tools and insights while aligning with business goals and customer needs.

Qualifications

• 7+ years in product management, incl. project management practices.
• 5+ years of experience with Snowflake SQL.
• 6+ months hands-on experience in Generative AI.
• Ownership, adaptability, and attention to detail with stakeholders.
• Experience across Strategy, Execution and Sustainment in Product Process.
• Proven success defining and launching products.
• Balance multiple priorities while maximizing value.
• Data, analytics, BI experience and collaborative teamwork.
• Develop deep business expertise and data-driven problem solving.
• Ideation to deployment across multiple development phases.

Responsibilities

• Own evolution of Marketing Tools and Products as SME.
• Drive vision, market strategy, design, implementation, and sustainment of MarTech products with leadership and cross-functional teams.
• Develop and track product roadmap to build enhancing capabilities over time.
• Understand customer experience, identify gaps and generate ideas with ROI to drive growth.
• Align with the COE marketing approach across DX businesses.
• Develop new product ideas and data use cases, advocate for data analytics.
• Compare purchased vs in-house solutions including sustainment cost and speed to market.
• Create buy-in for the product vision with internal and external partners across levels.
• Define and track KPIs and value streams for product features.
• Understand market needs for MarTech tools, data and reporting.
• Balance commercial, technical, operational, and strategic issues to inform improvements.
• Lead change, release planning, and management with stakeholders.
• Be open to feedback from partners and peers; align with product managers as needed.
• Own relationships with business/technical partners to achieve outcomes.
• Collaborate cross-functionally to deliver optimal product results.

Skills

Product management

Snowflake SQL

Generative AI

Data analytics

Stakeholder management

Tools

Snowflake SQL

BI tools

Job description

Job Posting Title:

Lead Product Manager

Job Description:

As a Lead Product Manager within DX Media & Growth Marketing , you will recognize, scope and build strategic solutions across Disney Experience businesses. You will use your knowledge of product management, agile and waterfall methodology, project planning, data, ROI, deep understanding of business domains, and interpersonal skills to develop and prioritize product artifacts (features, user stories, etc.) for development. You will also be a key player in sustainment of the solutions built and purchased. You will be responsible for ensuring that solutions exceed expectations by working closely with business partners and users through measurement of key performance indicators.

The role reports to the Mgr-Product Mgmt-Media Planning & Integration and is based in Celebration, FL.

You Will / Responsibilities:

• Ownership of the evolution of our Marketing Tools and Products serving as a subject matter expert on current and desired abilities
• Be responsible for driving the vision, market strategy, design, implementation, and sustainment of MarTech products with Leadership and working team inclusive of Product, Compliance, Data, Analytics and Measurement
• Develop and track progress against a product roadmap to build enhancing capabilities over time
• Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that improve customer experience, demonstrate a clear ROI and drive growth
• Understand the COE marketing approach and its impact across DX businesses
• Develop new product ideas and data use cases, and advocate for the use of data and advanced analytics inside and outside the organization
• Compare purchased versus in-house solutions including sustainment cost, speed to market and expected product lifecycle
• Create buy-in for the product vision internally and with key external partners as well as across multiple job levels from entry to executive
• Define and track key performance indicators (KPIs)
• Define and track value streams ensuring product features are delivering on said value streams
• Understand market needs for the use of MarTech tools, data and reporting
• Balance commercial, technical, operational, and strategic issues to inform product improvements
• Manage impediments and problems, resolve issues, and fix broken processes where possible
• Lead change, release planning, and management efforts for projects with key and impacted stakeholders
• Be open to feedback from business partners, teams, and peers; willing to give feedback
• Align with other product managers when needed from an overall product, organization, or Guest perspective
• Own business/technical partner relationships and represent business goals/solutions, collaborate cross-functionally to arrive at optimal outcomes for both products and customers

You Will Have / Required Qualifications:

• 7+ years of professional experience in product management including experience in project management practices, methodologies, and frameworks
• 5+ years of experience with Snowflake SQL
• 6+ months of hands‑on experience in Generative AI
• Possess high levels of ownership, adaptability, and attention to detail with the ability to find mutually beneficial solutions for all stakeholders
• Experienced in all areas of the Product Process (all phases in Strategy, Execution and Sustainment) - experience with defining, quantifying, driving, and championing value add product strategies
• Demonstrated success defining and launching excellent products
• Ability to balance multiple competing priorities while maximizing value
• Knowledge and experience with data, data science, analytics, and business intelligence and passionate about delivering projects and features in a team environment
• Ability to develop and oversee research needed to determine the needs and desires of customers
• Develop deep business expertise and provide thought partnership around the use of data to solve problems and drive improvements
• Ability to perform across multiple phases of development for complex projects, from ideation to deployment
• Genuine empathy for the customer and a commitment to delving deep into the challenges they present or experience
• Strong oral and written communication and interpersonal skills, including storytelling, relationship‑building, influence and negotiation
• Demonstrates ability to adapt communication style for executive leadership, cross-functional partners, and front-line end users across varying technical and organizational levels
• Proven track record of products managed, launched, or developed
• Translating product strategy into detailed requirements and prototypes

Preferred Qualifications:

• Proven ability to influence cross-functional teams without formal authority and experience presenting and gaining buy in for the product vision from a variety of levels of internal and external stakeholders/partners
• Experience working with both Tech and Non Tech partner