Manager, DPI Marketing/Sales/Communication

1976 Walt Disney Attractions Technology LLC; Orlando (FL); On-site; USD 91,000 - 122,000; Full time

Benefits offered by this job

Bonus programs

Long-term incentives

Medical benefits

Job summary

Disney PhotoPass in Orlando seeks a veteran marketing leader to own strategy, allocate resources, and align with Product Delivery, Park Operations, Public Affairs, and Finance. You will lead a team, drive full-funnel campaigns, and steward brand voice across paid, owned, and earned channels.

This role also directs PR, media events, and product-launch communications, employing generative AI to accelerate content while maintaining brand safety and quality.

Qualifications

• 8+ years of progressive marketing experience spanning brand and performance channels.
• 3+ years directly leading a team with accountability for results.
• Strong ability to lead through influence in a matrixed org.
• Experience planning and executing integrated, full-funnel campaigns with measurable outcomes.

Responsibilities

• Own the annual marketing strategy and plan for Disney PhotoPass across channels.
• Lead and develop a marketing and communications team with accountability for results.
• Serve as senior marketing representative, aligning with cross-functional partners.
• steward the PhotoPass brand voice, visuals, and messaging across channels.
• Provide strategic direction for photo/video productions and marketing assets.
• Direct integrated campaigns with paid, owned, and earned media and measure ROI.
• Set social media strategy and experiment with short-form video and creator partnerships.
• Represent PhotoPass at media events and prepare spokesperson materials.
• Oversee communications for product launches and cross-team collaboration.
• Drive lifecycle/CRM marketing and ROI-focused channel optimization.

Skills

Marketing leadership

Brand stewardship

Integrated campaigns

Analytical excellence

AI in marketing

Budget management

Executive communication

Cross-functional collaboration

Education

Bachelor's degree

Master's degree

Tools

CRM software

Generative AI tools

Job description

What You Will Do

• Own the annual marketing strategy and plan for Disney PhotoPass: translate business priorities into clear departmental plans, allocate team and financial resources across brand, campaign, media, and sales‑channel activity, and adjust priorities as Guest, operational, and commercial needs evolve across the full Guest journey — pre‑arrival, on‑site, and post‑visit.
• Lead and develop a team of marketing and communications professionals, with accountability for the performance, development, and results of the team’s work — goal‑setting, workload prioritization, coaching, performance management, and long‑term capability building.
• Serve as the senior marketing and communications representative for Disney PhotoPass, influencing cross‑functional priorities and building alignment with Product Delivery, Park Operations, Public Affairs, Consumer Engagement, and Finance partners.
• Steward the PhotoPass brand — voice, visual identity, and message architecture — across paid, owned, and earned channels, keeping creative grounded in Guest insight and performance evidence.
• Provide strategic and creative direction for photo and video productions, campaign storytelling, brand content, and new‑product marketing assets.
• Direct integrated, full‑funnel campaigns with internal media and CRM partners — paid search, digital media, lifecycle email, social, and in‑park channels — overseeing creative through the approval path to market and owning accountability for results.
• Set the social media strategy and direct experimentation in emerging formats — short‑form video, creator and UGC partnerships, and community building — with clear measures for what earns further investment.
• Represent PhotoPass at media events and press moments: own the PR calendar, talking points, and spokesperson readiness, and serve as an on‑camera voice of the brand when needed.
• Ensure other DPI leaders selected as spokespeople are media‑trained, briefed, and prepared to deliver approved product and brand messaging.
• Oversee communications for new product launches and rollouts, partnering with Public Affairs, PR, and Operations to coordinate the story Guests, Cast, and media hear — and when they hear it.
• Oversee communications strategy, editorial planning, copy development, and message governance for Guest‑ and Cast‑facing print and digital channels — collateral, blogs, social content, operational communications, and product‑launch materials — advising project and operations teams on messaging, timing, and channels.
• Drive sales‑channel marketing — promotions, incentive programs, sales enablement, and product education supporting the Disney Reservation Center and in‑park sales teams — in partnership with Operations and channel leadership.
• Champion AI‑enabled ways of working across the team: apply generative AI to accelerate content production, personalization, analysis, and campaign operations while protecting brand quality, accuracy, and compliance.
• Manage the marketing budget through the annual operating plan cycle: monthly expenditure reviews with Finance, in‑year reallocation, and ROI measurement for every major tactic.

Required Qualifications & Skills

• 8+ years of progressive marketing experience spanning brand and performance channels, with 3+ years directly leading and developing a team of direct reports, with accountability for team results.
• Demonstrated ability to lead through influence and build alignment across a complex, highly matrixed organization.
• Demonstrated success planning and executing integrated, full‑funnel campaigns across paid, owned, and earned channels, with measurable business results.
• Strong creative instincts and brand stewardship: able to evaluate and elevate creative, guide agency partners, and hold a consistent message architecture across channels.
• Analytical fluency: campaign measurement, A/B testing, and funnel metrics, with a track record of using data to make and defend marketing decisions.
• Hands‑on experience applying generative AI tools to marketing workflows — content development, analysis, personalization, or campaign operations — with sound judgment on quality, brand safety, and disclosure.
• Excellent verbal and written communication — from copywriting for collateral and editorial to executive presentations and representing a brand externally — with the range to move between brand voice and plain operational clarity.
• Experience managing a marketing budget: forecasting, monthly reconciliation with Finance, and ROI reporting.

Preferred Qualifications

• Marketing experience in travel, hospitality, entertainment, or another Guest‑ or consumer‑experience business.
• Experience marketing location‑based Guest or consumer‑experience products (theme parks, attractions, photography services), or familiarity with Disney PhotoPass.
• Experience with media events, public relations, or on‑camera spokesperson work.
• Experience supporting product launches or operational change with coordinated communications plans.
• Depth in lifecycle/CRM marketing or paid search optimization.
• Experience with trade, sales‑channel, or incentive‑program marketing.

Education

• Education Bachelor’s degree and/or equivalent work experience.
• Preferred Education Master’s degree in marketing, integrated marketing communications, business, communications, or related discipline.

The hiring range for this position in Orlando, FL is $91,000 to $121,900 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job‑related knowledge, skills, and experience among other factors.

• A bonus and/or long‑term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment: DX Technology

Job Posting Primary Business: Products & Experiences

Job Posting Category: Digital Marketing (General)

Employment Type: Full time

Primary City, State, Region, Postal Code: Orlando, FL, USA

Alternate City, State, Region, Postal Code:

Date Posted: 2026-09-03

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