Lead, Customer and Lifecycle Marketing

Royal Caribbean Cruises Ltd; Miami (FL); On-site; USD 90,000 - 120,000; Full time

Job summary

Royal Caribbean Group in Miami is seeking a Lead, Customer and Lifecycle Marketing professional to oversee the Pre-Cruise Guest Experience, coordinating Email, Direct Mail and other One-to-One campaigns for Silversea brand across voyages and destinations.

You will partner with CRM, Creative Services, Onboard Revenue and IT to design segmentation, test campaigns, and ensure messaging reflects guest value and voyage type, while delivering insights with BI teams.

Qualifications

• Bachelor’s degree in marketing, advertising, or related field required.
• Minimum 5–7 years’ experience in marketing or guest-centric roles.
• Experience launching personalized, dynamic email/direct mail campaigns with IT/CRM teams.
• Knowledge of CAN-SPAM, GDPR and privacy regulations in marketing.

Responsibilities

• Oversee One-to-One Pre-cruise journeys for multiple voyage types and brands.
• Collaborate with CRM, Onboard Revenue, and IT to build campaigns and content templates.
• Develop segmentation and personalization strategies based on guest data.
• Monitor campaign performance with BI and analytics teams; report findings.
• Lead A/B testing and pilots to optimize guest journeys pre-cruise.
• Partner with marketing channels to enhance personalization and look-and-feel.

Skills

Email ESP proficiency

Analytics tools

Strong communication

Multitasking

Self-starter

Presentation skills

Education

Bachelor’s degree in marketing or related field

Bachelor’s degree in communications or related field

Tools

Salesforce (Marketing Cloud)

ExactTarget

CheetahMail

Power BI

Google Analytics

Job description

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Lead, Customer and Lifecycle Marketing

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group . We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

W e are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people . Together, w e are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

This position will be working onsite from Miami.

Position Summary :

In this position, you will oversee the overall Pre-Cruise Guest Experience, inclusive of the communication of revenue-generating Onboard Revenue and Ashore Products, as well as critical non-revenue, need-to-know information for guests ahead of their voyage.

Under the direction of the Senior Manager, High Value Marketing, you will work closely with CRM, Creative Services, Onboard Marketing, Expeditions, Shore Excursions, Onboard Revenue, and more to develop Email, Direct Mail, and other One-to-One marketing campaigns targeted to guests ahead of their voyage.

Essential Duties and Responsibilities :

• Oversees the strategy and execution of the One-to-One Pre-cruise Consumer Journey for the Silversea brand, inclusive of all Ocean voyages, Expedition Voyages, Specialty Cruises (World Cruise, Grand Voyages, Hosted Voyages, VS Reunion Voyages, Combo Voyages), across all 14 of the brand’s major destination regions.
• Through One-To-One Marketing channels, support the sales, revenue, and adoption of Onboard and Ancillary products pre-cruise, partnering closely with the Onboard Revenue team to build strategies surrounding new products and product enhancements.
• Through One-To-One Marketing channels, support the sales, revenue and awareness of Ashore Products, inclusive (but not limited to) a robust portfolio of Shore Excursions, Pre and Post Voyage land programs, Mid-Voyage land programs, and more.
• Works closely with Digital and IT to support creative, content, and template needs of Operational and Transaction pre-cruise communication, ensuring continuity across the full pre-cruise guest journey.
• Monitor and report on all campaign performance in conjunction with BI, CRM, and Operational teams.
• Oversee and execute A/B tests and various pilots to optimize the Pre-Cruise customer Journey.
• Works cross-functionally with a variety of Product and Operational teams to understand needs, converting these into integrated Strategies and Communication Plans to launch pre-cruise campaigns.
• Partners closely with Web, CRM, and IT teams to develop a road map of Pre-Cruise email enhancements that will improve the Guest Journey.
• Implements advanced segmentation and personalization strategies based on guest value, guest category, zero-party data and other key differentiators.
• Partners closely with Marketing channel owners including Loyalty, Brand, Product Marketing for enhancements in personalization, content, and communication look and feel.
• Ensures the accuracy of all pre-cruise communication by being up to date on all pre-cruise product details by destination and voyage type.
• Facilitates the development of presentations to executive leaders.

Qualifications, Knowledge and Skills :

• Advanced knowledge of Email Service Providers (such as Salesforce, Exact Target, CheetahMail, etc.)
• Well-versed in analytics platforms such as Power BI, Adobe, Google Analytics
• Understanding of CAN-SPAM, GDPR and other communication laws and guardrails surrounding direct-to-consumer marketing.
• Experience launching highly personalized, dynamic Email and Direct Mail campaigns in partnership with IT, Business Intelligence, and CRM Teams.
• Bachelor’s degree in marketing, Advertising, or related field experience.
• Minimum of 5-7 years’ experience working in marketing, communications, or guest-centric role.
• Self-starter with excellent written and verbal communication skills.
• Strong organizational and presentation skills.
• Detailed oriented.
• Ability to multi-task and be flexible in a fast-paced environment.
• Proficient in Microsoft Office 365: Specially Excell and PowerPoint.
• Bachelor’s degree in communications or like field.

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

No im migration sp onsorshipis offered.

Agency and Third-Party Submissions: Please note this is a direct search by the Company, and applications through agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes. Any unsolicited resumes will be considered the Company's property.

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.