Lead Performance Media — Hybrid, High-Impact Growth

generalnutritioncenter; Pittsburgh (Allegheny County); Hybrid; USD 120,000 - 180,000; Full time

Job summary

GNC is seeking a Lead, Performance Media to shape paid social and display investments across the customer journey, driving measurable business growth. You will balance brand and performance, manage internal and agency partners, and align with senior leaders on strategy and outcomes.

You will lead cross-functional teams to optimize campaigns across Meta, Google, YouTube, and other platforms, focusing on CAC, ROAS, and revenue while maintaining a strong brand connection.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or related field.
• 5+ years of paid media management for retail or DTC brands.
• Expertise across Meta, Google, The Trade Desk, YouTube and other platforms.
• Strong full-funnel media planning, attribution, incrementality, and measurement.
• Experience translating data into executive-ready recommendations.
• Proven ability to manage agencies and cross-functional partners.
• Excellent communication, presentation, stakeholder management and analytics skills.

Responsibilities

• Lead paid social and display strategy across the customer lifecycle.
• Define channel investments, budgets, audience frameworks, and roadmaps.
• Drive high-quality demand and optimize campaigns for growth.
• Collaborate with Brand, Creative, Analytics, Finance, Merchandising and agencies.
• Present media strategies and performance to senior leadership.

Skills

Paid media management

Media strategy

Data analysis

Agency management

Cross-functional collaboration

Communication

Education

Bachelor's degree in Marketing, Business, Communications, Analytics, or related field

Tools

Meta Ads

Google Ads

The Trade Desk

YouTube Ads

Job description

GNC is seeking a Lead, Performance Media to shape paid social and display investments across the customer journey, driving measurable business growth. You will balance brand and performance, manage internal and agency partners, and align with senior leaders on strategy and outcomes.

You will lead cross-functional teams to optimize campaigns across Meta, Google, YouTube, and other platforms, focusing on CAC, ROAS, and revenue while maintaining a strong brand connection.