Lead Paid Search & SEM for AI Software Lab

Cognition; San Francisco (CA); Presencial; USD 120.000 - 180.000; Jornada completa

Descripción de la vacante

Cognition in San Francisco is hiring a Paid Search Lead to own Devin's self-serve funnel end to end across Google, Bing, and Performance Max. You will manage budgets, tracking, and landing pages with direct access to engineers.

You will build accounts, ensure conversions, test pages, and report cost per signup and payback. You will align with SEO and web teams to improve the full funnel.

Formación

• Demonstrated depth in paid search with focus on software or consumer products.
• Strong analytical fluency with digital analytics and attribution.
• Hands-on work style with hands-on testing and optimization.
• Focus on conversion outcomes beyond clicks across the funnel.
• Interest in demand channels with clear intent capture.

Responsabilidades

• Build the accounts properly: Keyword strategy, bidding, account structure and audiences, set up so every dollar is accounted for.
• Get tracking right: Conversion tracking, including offline conversions, so we optimize toward signups and revenue rather than clicks.
• Test landing pages: Work with the web team on pages that convert, and keep testing.
• Report what matters: Weekly cost per signup, payback and incrementality that leadership can trust.
• Connect the funnel: Work with SEO, lifecycle and the web team so the whole path converts, not just the ad.

Conocimientos

Paid search depth

Analytical fluency

Hands-on

Conversion thinking

Demand channel

Herramientas

GA4

BigQuery

Descripción del empleo

Cognition in San Francisco is hiring a Paid Search Lead to own Devin's self-serve funnel end to end across Google, Bing, and Performance Max. You will manage budgets, tracking, and landing pages with direct access to engineers.

You will build accounts, ensure conversions, test pages, and report cost per signup and payback. You will align with SEO and web teams to improve the full funnel.