Lead Nurturing & Website Data Specialist

Recooty; Hoffman Estates (IL); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

401(k)

Health insurance

Dental insurance

Vision insurance

Paid time off

Job summary

Atom is seeking a Lead Nurturing & Website Data Specialist to own the product-side analytics, emails, and growth features guiding users from first search to becoming customers.

You'll work hands-on with analytics, triggers, and product decisions, partnering with engineering and design to improve activation and retention while collaborating with leadership on strategy.

Qualifications

• 4+ years in product management, growth, or similarly technical, data-driven roles.
• Experience owning product analytics and instrumentation (events, funnels, dashboards).
• Experience building or managing automated product emails and notifications.
• Comfort working closely with engineering on data and feature work.

Responsibilities

• Own product analytics and instrumentation: define events, track funnels, monitor usage data.
• Build and manage automated emails and notifications triggered by product behavior.
• Design and ship growth-oriented features guiding user journeys inside Atom.
• Partner with engineering to implement tracking, triggers, and in-product experiments.
• Analyze product data to identify drop-offs and activation/retention opportunities.
• Prioritize and ship journey improvements with design and engineering.

Skills

Product analytics

Instrumentation

Event tracking

Dashboards

Automation emails

Engineering collaboration

Data-driven decisions

Tools

Amplitude

Mixpanel

GA4

Job description

Work Location:In person (hybrid)

The Role

As our Lead Nurturing & Website Data Specialist, you'll own the product-side of how customers experience Atom: the data that shows us how people actually use the platform, the emails and notifications triggered by product behavior, and the growth features that guide someone from their first domain search to becoming a customer. This is a hands-on, technical role. You're not just planning a roadmap; you're deep in the analytics, the triggers, and the product decisions that come out of both.

What you'll do:

• Own product analytics and instrumentation: define events, track key funnels, and monitor usage data
• Build and manage automated emails and notifications triggered by product behavior (onboarding, activation, re-engagement)
• Design and ship growth-oriented product features that guide users through their journey inside Atom
• Partner with engineering to implement tracking, triggers, and in-product growth experiments
• Analyze product data to identify drop-off points and opportunities to improve activation and retention
• Prioritize and ship product-side journey improvements in partnership with design and engineering

What you bring:

• 4+ years of experience in product management, growth product, or a similarly technical, data-driven role
• Experience owning product analytics and instrumentation (event tracking, funnels, dashboards)
• Experience building or managing automated product emails and notifications
• Comfort working closely with engineering on both data and feature work
• Strong analytical skills, and comfort turning product data into a prioritized roadmap
• High ownership mindset: able to drive the product side of growth independently

Bonus:

experience with product analytics tools (Amplitude, Mixpanel, GA4), notification/automation platforms, or building growth features at a marketplace or SaaS company

Why You'll Like It Here

• Real ownership of the product side of the customer journey, not a slice of someone else's roadmap
• Direct collaboration with our founder and leadership team on product strategy
• Early-stage exposure to building an AI-first product from the ground up
• 401(k), health, dental, and vision insurance
• Paid time off

About Atom

Atom is an AI-native premium domain marketplace and ICANN-accredited registrar, built for startups and established businesses ready to secure a strong name, build a stronger brand, and grow faster toward success. We're a fast-growing tech startup that moves quick, ships constantly, and is built for people who love creating something new and aren't afraid to try things nobody's tried yet, and this role is a chance to own the product side of that journey from the ground up.

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Vision insurance