Lead Marketing Transformation & Operations Manager

AT&T; Dallas (TX); On-site; USD 144,000 - 216,000; Full time

Benefits offered by this job

401(k) plan

Paid Time Off and Holidays

Paid Caregiver Leave

Adoption Reimbursement

Disability Benefits

Life and Accidental Death Insurance

Supplemental benefit programs

Employee Assistance Programs

Extensive wellness programs

Employee discounts

Job summary

AT&T is seeking a Lead Marketing Manager for Marketing Transformation and Operations. This role shapes marketing capabilities, standardizes operating models, and drives enterprise-wide change across data, people, processes, and tools.

You will influence senior stakeholders, deliver credible communications, and enable teams to adopt new workflows and technologies in a large-scale, matrixed environment. The position demands 5+ years in marketing and operations, strong business acumen, and the

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Organizational Development, Liberal Arts or a related field
• Minimum 5+ years of experience in marketing and marketing operations, change management, or a related field
• Strong data literacy with the ability to translate operational metrics into decisions

Responsibilities

• Define and maintain end-to-end marketing operating frameworks spanning planning, intake, execution, optimization, and measurement
• Establish enterprise standards for how marketing work is planned, prioritized, governed, and delivered
• Ensure processes are flexible yet consistent to support diverse marketing motions
• Continuously assess and evolve ways of working to meet business needs and market dynamics
• Connect competency and operational needs with MarTech, AI, GenAI, etc.
• Develop and deliver timely, credible multi-mode communications for diverse audiences
• Builds strong relationships to drive alignment, adoption, and sustained behavior change
• Act as a change leader with pragmatism and long-term operational maturity
• Demonstrated ability to enable teams through governance and change management

Skills

Marketing expertise

Transformation enablement

Stakeholder communications

Change management

Data literacy

Education

Bachelor’s degree in Marketing/Business

Job description

AT&T is seeking a Lead Marketing Manager for Marketing Transformation and Operations. This role shapes marketing capabilities, standardizes operating models, and drives enterprise-wide change across data, people, processes, and tools.

You will influence senior stakeholders, deliver credible communications, and enable teams to adopt new workflows and technologies in a large-scale, matrixed environment. The position demands 5+ years in marketing and operations, strong business acumen, and the