Lead Commercialization & GTM Strategy

AT&T; Dallas (TX); On-site; USD 128,000 - 216,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement program

Paid Time Off and Holidays

Paid Parental Leave

Paid Caregiver Leave

Adoption Reimbursement

Disability Benefits

Life and Accidental Death Insurance

Employee Assistance Programs (EAP)

Extensive employee wellness programs

Employee discounts up to 50% on AT&T \

Job summary

AT&T is seeking a senior professional to lead Converged GTM and Customer Strategies, driving strategic planning, governance, and performance measurement to accelerate customer value, growth, and retention. You will build roadmaps, KPI frameworks, and executive-level communications across Marketing, Analytics, Product, and Commercialization teams.

The role emphasizes cross-functional leadership, data-driven insights, and clear leadership narratives to guide decision-making and prioritize

Qualifications

• Preferred qualifications include developing executive presentations, business plans, scorecards, and performance reporting.
• Demonstrated ability to influence cross-functional teams and lead through ambiguity.
• Strong analytical, communication, storytelling, and project management skills.
• Experience working with retention, marketing, analytics, or go-to-market organizations preferred.

Responsibilities

• Strategic Planning & Roadmap Management: Manage annual and quarterly business planning.
• Develop and maintain integrated roadmaps aligned to strategic priorities.
• Facilitate governance forums, planning reviews, and strategic decision-making processes.
• Align stakeholders around shared priorities, objectives, and success measures.
• Performance Visibility & Insights: Develop KPI frameworks, scorecards, and executive dashboards.
• Track initiative outcomes and business impact across retention, growth, and customer value strategies.
• Synthesize insights, trends, risks, and opportunities into actionable recommendations.
• Cross-Functional Alignment: Coordinate planning, timing, dependencies, and reporting across Marketing, Analytics, Product, and Commercialization teams.
• Partner across the organization to identify opportunities and risks impacting customer growth and retention.
• Executive Communications & Competitive Intelligence: Prepare executive communications, presentations, and recommendations.
• Consolidate insights and performance results into clear leadership narratives; monitor market trends and competitive offers.

Skills

5+ years of related experience

Strategic planning

Executive presentations

Cross-functional collaboration

Analytical

Storytelling

Project management

Go-to-market

Education

Bachelor's degree (BS/BA) preferred.

Job description

AT&T is seeking a senior professional to lead Converged GTM and Customer Strategies, driving strategic planning, governance, and performance measurement to accelerate customer value, growth, and retention. You will build roadmaps, KPI frameworks, and executive-level communications across Marketing, Analytics, Product, and Commercialization teams.

The role emphasizes cross-functional leadership, data-driven insights, and clear leadership narratives to guide decision-making and prioritize