Lead Marketing Cloud Architect: Data 360 & Personalization

Jobgether SRL; United States; Remote; USD 130,000 - 150,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k) retirement plan

Paid holidays and vacation

Sick leave

Job summary

Jobgether SRL in the United States seeks a senior Salesforce Marketing Cloud professional to design and architect Engagement and Data 360 projects, balancing deliverability, data quality, and cost. You will lead data modeling, journeys, and integration patterns across channels.

You will develop, test, deploy, and troubleshoot using Journey Builder, Automation Studio, AMPscript, SSJS, SQL, CloudPages, and preference centers, while guiding personalization strategies and data readiness for

Qualifications

• 5+ years hands-on Salesforce Marketing Cloud Engagement development experience including Journey Builder, Automation Studio, Contact Builder, and Content Builder.
• 2+ years implementing Data 360 (Data Cloud) with data streams, mapping, identity resolution, segmentation and activation, with at least one production implementation.

Responsibilities

• Lead technical design and architecture for Marketing Cloud projects, guiding data models, customer journeys, integration patterns, and activation strategies.
• Develop, test, deploy, and troubleshoot solutions using Journey Builder, Automation Studio, AMPscript, SSJS, SQL, CloudPages, and preference centers.
• Implement Data 360 capabilities by configuring data streams, mapping source data, identity resolution, and building calculated insights and audience segments for activation across Marketing Cloud and other channels.
• Integrate Marketing Cloud with Salesforce CRM and external systems using Marketing Cloud Connect, REST and SOAP APIs, and middleware.
• Establish and maintain engineering standards for testing, data validation, email rendering, deliverability, consent management, privacy compliance, documentation, and deployment.
• Advise clients on personalization strategies, data readiness, and real-time/AI-powered engagement; prepare reliable customer profile data for AI applications.
• Participate in discovery, scoping, estimates, and user story development; identify dependencies and risks and propose practical solutions.
• Review designs and code, mentor junior developers, and promote consistent engineering practices.

Skills

Salesforce Marketing Cloud Engagement

Journey Builder

Automation Studio

REST APIs

SOAP APIs

SQL

AMPscript

SSJS

Data 360 / Data Cloud

Data mapping

Identity resolution

Deliverability

Client-facing guidance

Data quality

Education

Salesforce Marketing Cloud Developer (Certification)

Salesforce Marketing Cloud Engagement Consultant (Certification)

Data 360 Consultant (Certification)

Tools

Marketing Cloud Connect

Snowflake

Databricks

BigQuery

Agentforce (AI)

Job description

Jobgether SRL in the United States seeks a senior Salesforce Marketing Cloud professional to design and architect Engagement and Data 360 projects, balancing deliverability, data quality, and cost. You will lead data modeling, journeys, and integration patterns across channels.

You will develop, test, deploy, and troubleshoot using Journey Builder, Automation Studio, AMPscript, SSJS, SQL, CloudPages, and preference centers, while guiding personalization strategies and data readiness for