Lead Manager - Consumer & Market Analytics

British American Tobacco; Winston-Salem (NC); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k) plan

Health and welfare benefits

Tuition reimbursement

Life insurance

AD&D insurance

Employee assistance program

Flexible spending accounts

Paid Leave

On-site health centers

Company vehicle where applicable

Job summary

Reynolds American, a member of the British American Tobacco group, seeks a Lead Manager – Consumer & Market Analytics in Winston-Salem, NC. You will shape data-driven commercial strategies, build dashboards, and partner with cross-functional teams to unlock growth opportunities.

The role requires 3+ years in data analytics, strong communication, and proficiency with tools like Power BI, MicroStrategy, Tableau, SQL, and Databricks. A quantitative degree is preferred.

Qualifications

• Savvy in extracting and validating data to drive actionable insights.
• Experience turning data into strategic recommendations for commercial impact.
• Strong communication of complex concepts to leadership teams.
• Bachelor’s degree or equivalent in a quantitative field is preferred.

Responsibilities

• Analyze category, brand, retail, and business performance to identify trends and risks.
• Develop data analyses and diagnostics to evaluate health and KPIs across brands and channels.
• Provide data-driven insights to optimize geographic markets and commercial strategies.
• Lead data, reporting, dashboard development, and quality control across sources.
• Partner with stakeholders and present recommendations clearly at multiple levels.
• Leverage tools like Excel, Power BI, MicroStrategy and Databricks; Python/R/SQL are a plus.

Skills

Data analytics

Cross-functional collaboration

Presentation skills

Strategy & insights

Data storytelling

Education

Bachelor's degree or equivalent

Tools

Excel

PowerPoint

MicroStrategy

Tableau

Power BI

ArcGIS

Python

R

SQL

Databricks

Job description

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can't wait, let's shape it together!

REYNOLDS AMERICAN has an exciting opportunity for a Lead Manager – Consumer & Market Analytics in Winston-Salem, NC

The role will play a part in supporting the organization’s growth strategies by leveraging big data, advanced analytics, and data-driven observations. It involves developing robust performance tools and dashboards to address current business requirements and proactively identify new opportunities, working with cross functional stakeholders to deliver upon commercial objectives.

Your key responsibilities will include:

• Analyze category, brand, retail, and business performance, identifying meaningful trends, risks, potential impacts, and key business insights.
• Synthesize large volumes of data and information to generate actionable observations and support strategic decision‑making.
• Develop accurate data analyses and business diagnostics to evaluate organizational health, define objectives, measure KPIs, and recommend solutions based on brand, channel, pricing, promotional, activation, and launch performance.
• Provide data‑driven insights and commercial recommendations to support geographic market differentiation and optimization of commercial strategies.
• Manage data, reporting, dashboard development, and quality control processes, ensuring consistency, standardization, and accuracy across multiple information sources.
• Leverage analytical and technical tools, including Excel, PowerPoint, MicroStrategy, Tableau, Power BI, ArcGIS, and cloud-based applications; experience with Python, R, SQL, and Databricks is preferred.
• Partner with and influence cross‑functional stakeholders, delivering clear presentations and communicating complex commercial concepts across multiple organizational levels.
• Demonstrate strong leadership, organization, and execution skills, including the ability to manage priorities and deadlines, drive team learning and development, maintain a strong work ethic, and continuously learn and adapt.

What are we looking for?

• At least 3 years of professional experience, 2+ years in data analytics, revenue management, pricing, sales strategy, consumer insights & foresights, category Management, commercial Finance or strategic marketing planning with emphasis on Tobacco industry or FMCGs is desirable.
• Knowledge and experience in extracting, validating, and reviewing data, and converting such data into actionable insight
• Time management skills with an ability to adhere to strict deadlines and deliverables, and proactive management of expectations & priorities
• Demonstrated strong communication skills, both oral and written
• Ability to communicate complex information in a consolidated and straightforward way
• Must be able to manage confidential information and strong attention to detail
• Bachelor's degree or equivalent experience. Economics, Finance, Mathematics, Business Administration or Engineering preferred

BENEFICIAL

• Exposure to tools like SQL, Power BI, Databricks and MicroStrategy

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

BELONGING, ACHIEVING, TOGETHER

Collaboration and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues is what makes us stronger and best prepared to meet our business goals.

SALARY AND BENEFITS OVERVIEW

Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
• Company matches 100 percent of employee pre‑tax/Roth (401k) contributions up to six percent
• Company contributes an additional three percent to 401(k) whether employee participates or not
• Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
• Health Savings Account start‑up contribution for employees who elect the high deductible health plan
• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre‑tax dollars to pay for qualified expenses during the calendar year
• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
• Company paid life insurance of 1x annual base pay ($50,000 minimum)
• Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
• Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy‑up, and auto & home insurance
• Tuition reimbursement and student loan support
• Dependent Scholarship Programs
• Free confidential personal financial counselling service
• On‑site health centers and 24/7 fitness centers at certain company locations
• A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
• Health‑care concierge service
• Volunteer service opportunities
• Extensive training opportunities
• Company vehicle for eligible employees
• Mobile phone allowance for eligible employees
• Paid Leave:
• Sick and Personal Time (exempt employees may be excused with pay for brief absences; non‑exempt employees receive up to 6 days)
• Vacation (levels Below Senior Director receive 15 days (pro‑rated during first year of service); Senior Director and Officers receive 25 days (pro‑rated during first year of service)).
• Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)
• Paid Parental Leave + temporary reduced work schedule opportunity
• Funeral Leave
• Short‑Term Disability Leave
• Long‑Term Disability Leave
• Jury Duty Leave
• Military Leave
• Released Time for Children’s Education
• Community Outreach Leave
• Other paid leave benefits, as required by state or local law

• Your journey with us is not limited by boundaries; it is propelled by your aspirations. Join us at Reynolds American and become a part of an environment that thrives on internal advancement, where your career progression is not just a statement – it is a reality, we are eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You will have access to online learning platforms and personalized growth programs to nurture your leadership skills.
• We prioritize continuous improvement within a transformative environment, preparing for ongoing changes.

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers.We are also committed to valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc. and its affiliated companies is an Equal Opportunity Employer.All qualified applicants will receive consideration for employment without regard to age, race, color, religion,sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at [e-mail]

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