Senior Manager of Consumer Performance Integration

The British American Tobacco Group; West Highlands (NC); Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

401(k) plan

Health insurance

Tuition reimbursement

Paid leave

Job summary

Reynolds American, part of the British American Tobacco Group, seeks a Senior Manager of Consumer Performance Integration in Winston-Salem, NC. The role focuses on turning large data from loyalty and sales programs into actionable insights to drive commercial decisions.

You will apply A/B testing, build dashboards, and collaborate with cross-functional teams to influence pricing, marketing effectiveness, and go-to-market strategies. Strong analytics and communication skills are essential.

Qualifications

• Bachelor’s degree required; Master’s in analytics, marketing or related field preferred.
• 3+ years in Commercial Business Performance, Trade/Marketing Analysis or related analytical field.
• Proficiency in SQL; Python/PySpark a plus.
• Experience with dashboards in Databricks and Power BI/Tableau.
• Strong math/statistics foundation and analytical skills.

Responsibilities

• Synthesize and leverage large data sets (RSD and Loyalty) into actionable insights.
• Apply analytical techniques including A/B testing to measure impact and ROI.
• Lead promotional efficiency and direct marketing measurement initiatives.
• Link consumer insights to commercial metrics and strategy.
• Translate complex data into clear narratives for decision-making.
• Collaborate with cross-functional teams to influence pricing and go-to-market strategies.
• Develop insights on customer value perception and purchase behavior.
• Partner with teams to ensure insights shape commercial planning.

Skills

SQL

Python

Databricks

Power BI

Tableau

Data analysis

Cross-functional collaboration

Communication

A/B testing

Education

Bachelor's Degree

Master's Degree preferred

Tools

Power BI

Tableau

Job description

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can't wait, let's shape it together!

REYNOLDS AMERICAN has an exciting opportunity for a Senior Manager of Consumer Performance Integration in Winston-Salem, NC.

The Senior Manager of Consumer Performance Integration is a position that requires a strategic mindset and business perspective to integrate insights across multiple sources to help translate the findings into actionable recommendations.

Your key responsibilities will include:

• Synthesize, understand, and leverage large data sets (primarily RSD and Loyalty) into actionable insights.
• Effectively administer the application of analytical techniques such as A/B testing, with an ability to derive impact and ROI analyses.
• Executes and tracks promotional efficiency and direct marketing measurement initiatives.
• Identify and help connect key consumer insights into relevant commercial metrics
• Translate complex data into clear, compelling narratives that inform commercial strategy and decision-making
• Leverage loyalty data, pricing analytics, and other internal resources to support analysis related to customer value perception and purchase behavior
• Develop actionable consumer insights that uncover opportunities across key contestable spaces and priority growth areas
• Partner with cross-functional teams to ensure insights meaningfully influence commercial planning, pricing, and go-to-market strategies

What are we looking for?

• Bachelor’s Degree required. Masters Degree in Business Analytics, Market Research, Business or related field preferred
• 3+ years in Commercial Business Performance, Trade / Marketing Analysis, Growth management, Strategy or related analytical field. CPG experience preferred.
• Proficiency in database querying languages, particularly SQL. Experience with Python, PySpark a plus.
• Familiarity with producing visualizations in Databricks and PowerBI. Dashboard development (Power BI/Tableau) experience preferred.
• Requires working understanding of technical skills that include proficiency in math and statistics
• Demonstrated experience in effectively working cross-functionally and influencing a broad set of stakeholders and vendor management
• Ability to understand broader business issues and seek resolution
• Ability to manage, leverage and analyze data sources, interpret meaningful trends and draw conclusions to deliver actionable business recommendations.
• Strong leadership and collaboration skills, with ability to work with a broad range of disciplines and cross-functionally
• Strong verbal/written communication, data visualization and presentations skills
• Practical knowledge and application of analytical techniques, such as A/B testing
• Commercial Tools (Retail Sales Data – IRI/Nielsen, Microstrategy), Word, Excel, PowerPoint, Ad hoc.

WE ARE REYNOLDS AMERICAN-A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

BELONGING, ACHIEVING, TOGETHER

Collaboration and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues is what makes us stronger and best prepared to meet our business goals.

SALARY AND BENEFITS OVERVIEW

Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
  • Company contributes an additional three percent to 401(k) whether employee participates or not
• Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
• Health Savings Account start-up contribution for employees who elect the high deductible health plan
• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
• Company paid life insurance of 1x annual base pay ($50,000 minimum)
• Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
• Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
• Tuition reimbursement and student loan support
• Dependent Scholarship Programs
• Free confidential personal financial counselling service
• On-site health centers and 24/7 fitness centers at certain company locations
• A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
• Health-care concierge service
• Volunteer service opportunities
• Extensive training opportunities
• Company vehicle for eligible employees
• Mobile phone allowance for eligible employees
• Paid Leave:
  • Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
  • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
  • Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)
  • Paid Parental Leave + temporary reduced work schedule opportunity
  • Funeral Leave
  • Short-Term Disability Leave
  • Long-Term Disability Leave
  • Jury Duty Leave
  • Military Leave
  • Released Time for Children’s Education
  • Community Outreach Leave
  • Other paid leave benefits, as required by state or local law

• Your journey with us is not limited by boundaries; it is propelled by your aspirations. Join us at Reynolds American and become a part of an environment that thrives on internal advancement, where your career progression is not just a statement - it is a reality, we are eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You will have access to online learning platforms and personalized growth programs to nurture your leadership skills.
• We prioritize continuous improvement within a transformative environment, preparing for ongoing changes.

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers.We are also committed to valuing different perspectives, experiences, and talents to improve the company’s potential for optimally achieving its business objectives!

Reynolds American Inc. and its affiliated companies is an Equal Opportunity Employer.All qualified applicants will receive consideration for employment without regard to age, race, color, religion,sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at [e-mail].

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