Lead Manager Consumer Planning & Analytics

The British American Tobacco Group; Winston-Salem (NC); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k) plan

Health benefits

Health Savings Account

Flexible spending accounts

Life insurance

Tuition reimbursement

Volunteer opportunities

Job summary

Reynolds American, part of the British American Tobacco Group, seeks a Lead Manager for Consumer Planning & Analytics in Winston-Salem, NC. You will translate large-scale consumer data into actionable insights to improve pricing, promotions, and go-to-market execution.

The role combines analytics, storytelling, and business acumen to support pricing analytics, measurement, automation, and cross-functional planning across brands and channels.

Qualifications

• Bachelor’s degree in business analytics, market research, statistics, economics, mathematics, computer science, business, or related quantitative field.
• 2–4+ years of experience in marketing analytics, pricing analytics, data science, BI, or related field; CPG or loyalty experience preferred.
• Strong technical skills in SQL, Python, Databricks or similar cloud platforms, statistics, data transformation, automation, and analytical modeling.

Responsibilities

• Develop and apply research, statistical, ML, and A/B testing methodologies to evaluate pricing, promotions, loyalty, and direct marketing performance.
• Synthesize datasets into actionable insights, dashboards, and visualizations that influence commercial strategy.
• Support scalable analytics pipelines in Databricks, including data ingestion, transformation, feature engineering, and automation of Excel-based workflows.
• Collaborate with cross-functional teams to ensure outputs are grounded in business context and drive measurable results.
• Deliver timely performance analysis to support quarterly planning, resource allocation, pricing decisions, and go-to-market execution.
• Foster collaboration, innovation, flexibility, and positive influence across decision-making processes.

Skills

SQL

Python

Databricks

Dashboard tools

A/B testing

Data visualization

Education

Bachelor's degree in quantitative field

Tools

Databricks

SQL

Job description

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together!

REYNOLDS AMERICAN has an exciting opportunity for a Lead Manager Consumer Planning & Analytics in Winston-Salem, NC.

This role is accountable for translating large-scale consumer, loyalty, retail, and pricing data into clear, actionable insights that improve commercial decision-making, pricing performance, promotional efficiency, and go-to-market execution. The Lead Manager will combine strong analytical capability, business acumen, and storytelling skills to support advanced pricing analytics, measurement, automation, and cross-functional planning across brands and channels.

Your key responsibilities will include:

• Develop and apply research, statistical, machine learning, and A/B testing methodologies to evaluate pricing, promotional, loyalty, and direct marketing performance.
• Synthesize complex datasets into actionable insights, clear narratives, dashboards, and visualizations that influence commercial strategy and decision-making.
• Support the build-out of scalable analytics pipelines in Databricks, including data ingestion, transformation, feature engineering, model integration, and automation of manual Excel-based workflows.
• Partner with IDT, Finance, Brand, Sales, Marketing, and other cross-functional teams to ensure analytical outputs are grounded in business context and drive measurable results.
• Deliver timely performance analysis to support quarterly planning, resource allocation, pricing decisions, discounting strategy, and go-to-market execution.
• Promote a culture of collaboration, innovation, flexibility, and positive influence across the decision-making process.

What are we looking for?

• Bachelor’s degree preferred in business analytics, market research, statistics, economics, mathematics, computer science, business, or a related quantitative field.
• 2–4+ years of experience in marketing analytics, pricing analytics, data science, business intelligence, commercial analytics, or a related field; CPG, rewards, or loyalty program experience preferred.
• Strong technical skills in SQL, Python, Databricks or similar cloud data platforms, statistics, data transformation, automation, and analytical modeling.
• Experience with Power BI or Tableau dashboard development, including data modeling and visualization; familiarity with DAX preferred.
• Practical knowledge of A/B testing, ROI and impact analysis, machine learning concepts, commercial tools, retail sales data, and performance measurement.
• Ability to interpret business trends, identify commercial opportunities, solve ambiguous problems, and communicate technical findings to non-technical stakeholders.

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

BELONGING, ACHIEVING, TOGETHER

Collaboration and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues is what makes us stronger and best prepared to meet our business goals.

SALARY AND BENEFITS OVERVIEW

Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
  • Company contributes an additional three percent to 401(k) whether employee participates or not
• Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
• Health Savings Account start-up contribution for employees who elect the high deductible health plan
• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
• Company paid life insurance of 1x annual base pay ($50,000 minimum)
• Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
• Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
• Tuition reimbursement and student loan support
• Dependent Scholarship Programs
• Free confidential personal financial counselling service
• On-site health centers and 24/7 fitness centers at certain company locations
• A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
• Health-care concierge service
• Volunteer service opportunities
• Extensive training opportunities
• Company vehicle for eligible employees
• Mobile phone allowance for eligible employees
• Paid Leave:
  • Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
  • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
  • Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)
  • Paid Parental Leave + temporary reduced work schedule opportunity
  • Funeral Leave
  • Short-Term Disability Leave
  • Long-Term Disability Leave
  • Jury Duty Leave
  • Military Leave
  • Released Time for Children’s Education
  • Community Outreach Leave
  • Other paid leave benefits, as required by state or local law

• Your journey with us is not limited by boundaries; it is propelled by your aspirations. Join us at Reynolds American and become a part of an environment that thrives on internal advancement, where your career progression is not just a statement – it is a reality, we are eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You will have access to online learning platforms and personalized growth programs to nurture your leadership skills.
• We prioritize continuous improvement within a transformative environment, preparing for ongoing changes.

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers.We are also committed to valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc. and its affiliated companies is an Equal Opportunity Employer.All qualified applicants will receive consideration for employment without regard to age, race, color, religion,sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at [e-mail].

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