Senior Manager Consumer Intelligence Solutions

The British American Tobacco Group; Winston-Salem (NC); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

401(k) plan

Health benefits package

Tuition reimbursement

Dependent Scholarship Programs

Job summary

Reynolds American, a BRITISH AMERICAN TOBACCO GROUP company, seeks a Senior Manager of Consumer Intelligence Solutions in Winston-Salem, NC. You will transform consumer data into scalable insights, defining data structures and reporting needs to enable informed decisions across the enterprise.

The role partners with stakeholders and vendors to design dashboards, scorecards, and recurring deliverables, while advancing AI-enabled capabilities and new data sources to address evolving business needs.

Qualifications

• Bachelor's Degree or equivalent experience.
• 3+ years in Consumer Insights, Market Research, Consumer Intelligence, Analytics, or a related field.
• Demonstrated critical thinking and problem-solving skills, with the ability to simplify complex information and identify practical solutions.
• Ability to understand how research design, data structures, KPIs and reporting outputs connect to one another.
• Demonstrated experience in effectively working cross-functionally and influencing a broad set of stakeholders
• Strong stakeholder management skills with experience working across functions, vendors, and external partners
• Excellent communication skills with the ability to explain complex concepts in simple, business-friendly terms.
• Strong verbal/written communication, data visualization and presentations skills
• Experience with reporting platforms (Power BI, Tableau, Qualtrics, etc); Proficient in Microsoft Excel and PowerPoint
• Dashboard development (Power BI/Tableau) experience preferred.

Responsibilities

• Partner with stakeholders to understand business needs and translate them into scalable reporting, measurement, and intelligence solutions
• Design and evolve scorecards, dashboards, reporting frameworks, and recurring deliverables that improve business decision making
• Define data structures, business rules, and reporting requirements that enable effective use of data resources
• Partner with research suppliers to ensure consumer data is delivered in formats that support flexible reporting, analysis, and future business needs
• Collaborate with IDT, Global Insights, and technology partners to integrate consumer data into enterprise tools and platforms
• Identify opportunities to improve accessibility, automate reporting processes, and increase efficiency across the consumer intelligence ecosystem.
• Evaluate and implement emerging technologies, AI-enabled capabilities, and new data sources to address evolving business needs.
• Lead and prioritize work for third party vendor resources supporting recurring analysis, reporting & scorecards
• Drive adoption, training, governance, and continuous improvement of consumer intelligence solutions across the organization.

Skills

Critical thinking

Cross-functional collaboration

Stakeholder management

Communication skills

Data visualization

Power BI/Tableau

Education

Bachelor's degree or equivalent experience

Tools

Power BI

Tableau

Qualtrics

Excel

PowerPoint

Job description

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together!

REYNOLDS AMERICAN has an exciting opportunity for a Senior Manager Consumer Intelligence Solutions in Winston-Salem, NC.

The Senior Manager Consumer Intelligence Solutions is responsible for transforming consumer intelligence assets into scalable business solutions that improve accessibility, usability, and adoption of consumer data. This role serves as the subject matter expert on consumer data structures, reporting requirements, and business use cases, ensuring consumer data is delivered in ways that enable meaningful decision-making across the organization.

Your key responsibilities will include:

• Partner with stakeholders to understand business needs and translate them into scalable reporting, measurement, and intelligence solutions
• Design and evolve scorecards, dashboards, reporting frameworks, and recurring deliverables that improve business decision making
• Define data structures, business rules, and reporting requirements that enable effective use of data resources
• Partner with research suppliers to ensure consumer data is delivered in formats that support flexible reporting, analysis, and future business needs
• Collaborate with IDT, Global Insights, and technology partners to integrate consumer data into enterprise tools and platforms
• Identify opportunities to improve accessibility, automate reporting processes, and increase efficiency across the consumer intelligence ecosystem.
• Evaluate and implement emerging technologies, AI-enabled capabilities, and new data sources to address evolving business needs.
• Lead and prioritize work for third party vendor resources supporting recurring analysis, reporting & scorecards
• Drive adoption, training, governance, and continuous improvement of consumer intelligence solutions across the organization.

What are we looking for?

• Bachelor's Degree or equivalent experience.
• 3+ years in Consumer Insights, Market Research, Consumer Intelligence, Analytics, or a related field. CPG experience preferred.

• Demonstrated critical thinking and problem-solving skills, with the ability to simplify complex information and identify practical solutions.
• Ability to understand how research design, data structures, KPIs and reporting outputs connect to one another.

• Demonstrated experience in effectively working cross-functionally and influencing a broad set of stakeholders
• Strong stakeholder management skills with experience working across functions, vendors, and external partners
• Excellent communication skills with the ability to explain complex concepts in simple, business-friendly terms.
• Strong verbal/written communication, data visualization and presentations skills
• Experience with reporting platforms (Power BI, Tableau, Qualtrics, etc); Proficient in Microsoft Excel and PowerPoint
• Dashboard development (Power BI/Tableau) experience preferred.

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

BELONGING, ACHIEVING, TOGETHER

Collaboration and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues is what makes us stronger and best prepared to meet our business goals.

SALARY AND BENEFITS OVERVIEW

Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
  • Company contributes an additional three percent to 401(k) whether employee participates or not
• Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
• Health Savings Account start-up contribution for employees who elect the high deductible health plan
• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
• Company paid life insurance of 1x annual base pay ($50,000 minimum)
• Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
• Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
• Tuition reimbursement and student loan support
• Dependent Scholarship Programs
• Free confidential personal financial counselling service
• On-site health centers and 24/7 fitness centers at certain company locations
• A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
• Health-care concierge service
• Volunteer service opportunities
• Extensive training opportunities
• Company vehicle for eligible employees
• Mobile phone allowance for eligible employees
• Paid Leave:
  • Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
  • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
  • Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)
  • Paid Parental Leave + temporary reduced work schedule opportunity
  • Funeral Leave
  • Short-Term Disability Leave
  • Long-Term Disability Leave
  • Jury Duty Leave
  • Military Leave
  • Released Time for Children’s Education
  • Community Outreach Leave
  • Other paid leave benefits, as required by state or local law

• Your journey with us is not limited by boundaries; it is propelled by your aspirations. Join us at Reynolds American and become a part of an environment that thrives on internal advancement, where your career progression is not just a statement – it is a reality, we are eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You will have access to online learning platforms and personalized growth programs to nurture your leadership skills.
• We prioritize continuous improvement within a transformative environment, preparing for ongoing changes.

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers.We are also committed to valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc. and its affiliated companies is an Equal Opportunity Employer.All qualified applicants will receive consideration for employment without regard to age, race, color, religion,sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at [e-mail].

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