Lead II, Paid Search

GEICO; New York, Northern (NY, KY); On-site; USD 91,000 - 141,000; Full time

Job summary

GEICO, a Berkshire Hathaway company, seeks a Lead II, Paid Search to join its performance marketing team in a hybrid work model. You will manage paid search campaigns, perform keyword research, create ads, and optimize spend to drive quotes and policy growth.

The role requires 4+ years in PPC/digital marketing, Mastery of SA360 and Google Ads, and strong analytical and communication skills. Collaboration with cross-functional teams is essential for success.

Qualifications

• Bachelor’s degree required.
• 4+ years of PPC/digital marketing experience.
• Mastery of SA360 and Google Ads (AdWords).
• Performance marketing mindset with goal-oriented focus.
• Strong analytical skills for keyword research and performance tracking.
• Excellent written and verbal communication for reporting.

Responsibilities

• Assist in building, launching, and maintaining paid search campaigns across Google Ads and Microsoft Advertising to drive results.
• Conduct ongoing keyword research, expansion, and negative keyword management to optimize traffic quality.
• Write, test, and refine ad copy and extensions to improve click-through and conversion rates.
• Monitor campaigns daily and adjust bids, budgets, audiences, and targeting strategies to meet efficiency goals (cost-per-quote, policy acquisition).
• Perform search query analysis to uncover opportunities, improve targeting, and reduce wasted spend.
• Pull, QA, and analyze performance data to provide actionable insights and recommendations.
• Track daily and monthly spend, ensuring campaigns stay within budgets while meeting metrics.
• Collaborate with SEO, analytics, creative, and media to align strategies and maximize impact.
• Stay updated on Google and Microsoft Ads updates and industry trends.
• Maintain clean account structures, process checklists, and testing roadmaps.

Skills

Bachelor's Degree

4+ years experience

SA360

Google Ads

Performance marketing mindset

Analytical skills

Communication skills

Education

Bachelor's Degree

Tools

SA360

Google Ads

Job description

Why Join GEICO? At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.

Lead II, PAID SEARCH, GEICO GEICO is seeking a Lead II, Paid Search. This individual will be an integral part of GEICO’s performance media team which is comprised of an internal paid search team that develop and execute paid search campaigns. This role will support day-to-day execution including keyword research, ad copy testing, bid strategies, budget optimizations, and reporting, while learning to connect search performance to business outcomes (quotes, revenue). The ideal candidate brings strong platform fluency, curiosity, and a test-and-learn mindset. Collaboration and confidence will be critical to the success of this role. Our marketing organization is rapidly evolving and integrating new functions – so it’s important you are comfortable with a high level of interoperability across various internal and external teams to produce solutions as well as developing new methods. This role reports into the Manager, Performance Marketing. Our department’s hybrid model is 3 days in the office per week, with flexibility. Corporate offices are in Chevy Chase, MD; Manhattan, NY; Chicago, Illinois

KEY RESPONSIBILITIES:

• Assist in building, launching, and maintaining paid search campaigns across Google Ads and Microsoft Advertising to drive results.
• Conduct ongoing keyword research, expansion, and negative keyword management to optimize traffic quality and reduce unqualified clicks.
• Write, test, and refine ad copy and extensions to improve click-through and conversion rates.
• Monitor campaigns daily and adjust bids, budgets, audiences, and targeting strategies to achieve efficiency goals such as cost-per-quote and policy acquisition growth.
• Perform search query analysis to uncover new opportunities, improve targeting, and eliminate wasted spend on irrelevant terms.
• Pull, QA, and analyze performance data to provide actionable insights and clear recommendations to stakeholders.
• Track daily and monthly spend, ensuring campaigns remain within allocated budgets while consistently meeting key performance metrics.
• Collaborate with cross-functional teams (SEO, analytics, creative, media) to align strategies, minimize channel cannibalization, and maximize overall marketing impact.
• Stay up to date on Google and Microsoft Ads updates, industry regulations, and emerging search marketing trends relevant to the insurance sector.
• Maintain clean account structures, process checklists, and testing roadmaps to ensure best practices are followed.

KEY QUALIFICATIONS:

• Bachelor’s Degree
• 4+ years of experience in PPC and digital marketing
• Mastery of SA360 and Google Ads (AdWords)
• Performance marketing mindset to work toward goals and targets.
• Strong analytical skills for keyword research, data analysis, and performance tracking
• Excellent communication skills, both written and verbal, for collaboration and reporting

CORE COMPETENCIES:

Consistently delivers against key performance goals such as quote volume, cost-per-quote, ensuring paid search directly contributes to policy growth. Manage competing deadlines and shifting business priorities, focusing on the optimizations that drive the greatest impact for lead quality and acquisition efficiency. Identify performance issues early, analyze root causes, and recommend clear, testable solutions that improve quote flow and reduce wasted spend. Communicate performance insights in simple, actionable terms and collaborate effectively with analytics, SEO, and creative teams to ensure an integrated approach to customer acquisition. Takes ownership of their campaigns, proactively seek opportunities to improve results, and adapt quickly to industry changes, platform updates, and evolving business needs.

NICE TO HAVE:

• Familiarity with large-scale budgets
• Agency experience, especially in insurance vertical
• Conversion tracking setup, such as floodlight tags
• SEO knowledge
• Understand of performance metrics beyond clicks, such as LTV or multi-touch attribution

Annual Salary $91,225.00 - $141,450.00 The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations. At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

The GEICO Pledge: Great Company: Protecting customers through life's twists and turns with innovation and integrity. Great Careers: Personalized development programs, mentorship, and certification assistance. Great Culture: Inclusive and collaborative culture rooted in shared success. Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law.

GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled. GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. Opportunities for Students & Grads Learn more about GEICO Benefits