Lead Generation Specialist

Valor Software; United States; Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Remote-first culture

Flexible working hours

Supportive team culture

Job summary

Valor Software is seeking a proactive Lead Generation Specialist to join our Sales team. You will identify potential clients, research target markets (USA, EU, UK), and craft a scalable outreach strategy to accelerate growth of our IT outsourcing and outstaffing services.

This is a remote-first role with flexible hours and real influence on company success. You will define ICPs with leadership, own the lead-gen process, qualify opportunities, and mentor junior teammates.

Qualifications

• 2+ years in lead generation, sales research, or business development in IT.
• Understanding of IT services and client buying process.
• Experience building or scaling lead generation processes.

Responsibilities

• Define and refine ICP and target segments with sales leadership.
• Build and own lead generation strategy for US, EU, and UK.
• Identify high-value B2B prospects and decision-makers.
• Set up and optimize prospecting tools and data sources.
• Qualify leads to maintain a steady flow of opportunities.
• Track lead generation metrics and suggest improvements.
• Maintain CRM data quality and lead documentation standards.
• Mentor junior lead generation specialists.
• Monitor market trends to identify new segments.

Skills

Lead generation

Sales research

Business development

Data-driven mindset

English proficiency

Tools

LinkedIn Sales Navigator

Apollo

Clay

HubSpot

Pipedrive

Job description

About the Company

Valor Software is a company founded by developers for developers. Since 2013, we’ve been building high-quality digital solutions for clients worldwide, with a strong focus on technical excellence and engineering expertise. From day one, we hire engineers for engineering judgment, system thinking, and technical depth - not just frameworks and keywords. We are looking for a proactive and detail-oriented Lead Generation Specialist to join our Sales team. This role is perfect for someone passionate about identifying potential clients and supporting the growth of our IT outsourcing and outstaffing services.

Responsibilities

• Define and refine the Ideal Customer Profile (ICP) and target segments together with the sales team and leadership
• Build and own the lead generation strategy for target markets (USA, EU, UK)
• Identify and research high-value B2B prospects, including decision-makers (CTOs, VPs of Engineering, founders)
• Set up and optimize prospecting processes, tools, and data sources
• Qualify leads and ensure a steady flow of high-quality opportunities for the sales team
• Track and analyze lead generation metrics (conversion rates, lead quality, pipeline contribution) and suggest improvements
• Maintain CRM data quality and set standards for lead documentation
• Mentor and support junior lead generation specialists
• Monitor market trends and competitors to identify new segments and opportunities

Requirements

• 2+ years of experience in lead generation, sales research, or business development in the IT industry
• Deep understanding of IT services (outsourcing/outstaffing) and the client buying process
• Proven experience building lead generation processes from scratch or scaling existing ones
• Advanced skills in LinkedIn Sales Navigator, Apollo, Clay, or similar prospecting tools
• Strong experience with CRM systems (e.g., HubSpot, Pipedrive), including reporting and pipeline analytics
• Data-driven mindset: ability to measure results and make decisions based on numbers
• Experience mentoring or onboarding junior team members is a plus
• Upper-Intermediate or higher English level

What We Offer

• A strategic role with real influence on the company’s growth
• Remote-first culture with flexible working hours
• A supportive, agile team culture where your ideas genuinely matter