Lead Generation Specialist

Giesecke+Devrient; Atlanta (GA); On-site; USD 42,000 - 64,000; Full time

Job summary

Giesecke+Devrient (G+D) in Atlanta seeks an entry-level Lead Generation Specialist to help grow the Americas sales pipeline. You will identify and qualify prospects through cold calls, emails, and social outreach, then pass qualified leads to the sales team for engagement.

You will receive training and work with an international team to expand IoT Connectivity and Track & Trace solutions for North America. This is an ideal role for a motivated, goal-oriented candidate starting a sales career.

Qualifications

• Bachelor's degree preferred in business, marketing, engineering or related field.
• 1–3 years of experience in sales, marketing, or business development in a B2B environment is helpful.
• Interest in IoT solutions and experience with cellular connectivity or logistics is a plus.
• Ability to work in a team and willingness to learn.
• Strong relationship building and data-driven decision making.
• Excellent English communication; other languages are a plus.

Responsibilities

• Identify and qualify new leads via outbound calls, emails, and social outreach.
• Pitch G+D’s Connectivity and Logistics solutions to prospects.
• Maintain a well-filled leads and opportunities pipeline; hand over to Account Managers.
• Support lead generation strategies for IoT Connectivity and Track & Trace solutions.
• Assist with market research and prospect identification activities.
• Participate in training to deepen product knowledge for successful sales discussions.
• Keep CRM records accurate with detailed prospect information.
• Prepare well-documented handovers to sales reps with context and notes.
• Provide weekly/monthly reports on lead generation activities and results.

Skills

Lead generation

CRM proficiency

English communication

Education

Bachelor's degree in Business/Marketing/Engineering

Tools

MS Office

CRM systems

Job description

G+D makes the lives of billions of people around the world more secure. We shape trust in the digital age with built-in security tech in three segments: Digital Security, Financial Platforms and Currency Technology. We have been a reliable partner for our customers for over 170 years with our innovative solutions for SecurityTech! We are an international technology group and traditional family business with over 14,000 employees in 40 countries. Creating Confidence is our path to success. Trust is the basis of our collaboration within G+D.

We are the reliable partner for all challenges resulting from the Internet of Things. We offer a complete connectivity portfolio for mobile network operators, automotive manufacturers, technology companies such as chip and module manufacturers as well as transport and logistics providers. Our portfolio includes highly secure solutions in the area of connectivity & IoT, from classic SIM, eSIM and iSIM, to the associated embedded operating systems and life cycle management, through to services for global connectivity and IoT solutions. Do you want to actively shape the digital transformation with us?

Job Summary:

Support G+D in establishing itself as a leading innovator in the IoT Connectivity and IoT Solutions industry by contributing to business growth in both areas. As a Lead Generation Specialist, you will play a key role in helping our sales team grow the customer base across the AMERICAS Sales region with a focus on North America (USA and Canada). Your main responsibility is to identify and qualify potential customers through outbound activities such as cold calling, email campaigns, and social media outreach. You’ll be the first point of contact with prospects, gathering information, sparking interest, and passing qualified leads to the sales team for further engagement. This is an entry-level position, ideal for someone who is motivated, goal-oriented, and eager to start a career in sales. We will provide training and guidance to help you succeed.

Qualifications

Education and Experience

• Bachelor's degree in Business, Marketing, Engineering or related field is preferred
• 1-3 years of experience in sales, marketing, or business development, preferably in a B2B environment, is helpful
• Interest in (IoT) technology solutions and experience with cellular connectivity and/or the logistics industry is a plus
• Ability to work in team environments and willingness to learn
• Strong motivation to build relationships and to develop business opportunities
• Good analytical skills and ability to work with data and information systems
• Excellent communication skills in English. Other languages (e.g. Spanish) are a plus

Knowledge Skills And Abilities

• Basic understanding of business processes and sales methodologies is preferred
• Eagerness to learn about go-to-market strategies and solution sales approaches
• Collaborative mindset and strong team player attitude
• Proficiency in MS Office and keen to work with CRM systems
• Self-motivated with ability to work under guidance while taking initiative
• Adaptability and openness to feedback and continuous learning

Essential Functions

• Focus exclusively on acquiring new customers through finding new leads/prospects (e.g. by using prospecting tools), contacting these leads/prospects (for example by cold calling / email campaigns) and pitching G+D’s Connectivity and Logistics solutions to the leads/prospects
• The goal is to create and maintain a well filled leads and opportunity pipeline. Closing the opportunities and looking after existing customers will be managed by Account Managers
• Support the development and execution of lead generation strategies for IoT Connectivity (e.g. selling mobile data plans to IoT Device makers) and IoT Track and Trace solutions (e.g. selling tracking devices to logistics companies)
• Support market research and prospect identification activities
• Participate in training sessions and workshops to deepen knowledge of product solutions, ensuring informed consulting and successful sales discussions
• Researching and identifying potential leads within target markets
• Reaching out to prospects via phone, email, and other channels
• Qualifying leads based on defined criteria
• Maintaining accurate records in the CRM system
• Collaborating closely with the sales team to hand over qualified opportunities
• A set number of qualified leads passed to the sales team per defined time period
• Accurate and updated CRM records with detailed prospect information
• Completed outbound outreach activities (calls, emails, LinkedIn touches, etc.)
• Well-prepared lead handovers to sales reps, including background notes and context
• Weekly/monthly reports on lead generation activities and results
• Contributions to email/phone scripts or messaging improvements based on feedback

KPIS

• Outbound activity volume: e.g., calls made, emails sent, connections initiated
• Lead qualification and conversion rate
• Pipeline contribution: total revenue potential from leads sourced
• Response rate: percentage of outreach attempts that get replies
• CRM hygiene: accuracy and completeness of lead data