Lead Generation/Sales Development Representative

Aleron; Buffalo (NY); Hybrid; USD 65,000 - 73,000; Full time

Benefits offered by this job

Health insurance

HSA

Dental insurance

Disability insurance

Life insurance

Vision insurance

401(k)

PTO & holidays

Job summary

Broadleaf Results, an Aleron company, seeks a proactive Business Development professional to generate enterprise MSP/EOR opportunities. You will build outbound and inbound campaigns, research target accounts, and nurture leads to create a healthy sales pipeline.

You will use LinkedIn Sales Navigator, ZoomInfo, and MS Dynamics to identify decision-makers, schedule meetings, and collaborate with senior BD leaders to close deals. Hybrid work supported.

Qualifications

• Two years of experience in new business development with cold calling/lead generation.
• One year of experience in workforce solution industry.
• One year of experience using MS Word and Excel.

Responsibilities

• Execute campaigns to generate and nurture qualified leads across email, social media, phone and other channels.
• Develop and refine the Ideal Customer Profile (ICP) and target accounts for large enterprise opportunities.
• Prospect using tools like LinkedIn Sales Navigator, ZoomInfo, and MS Dynamics to build contact lists and identify decision-makers.
• Conduct outreach to promote MSP and EOR solutions and generate RFP opportunities.
• Collaborate with VP/Director of Business Development and Marketing on campaigns, joint initiatives and events.
• Research target companies and manage CRM data to keep it accurate and validated.
• Qualify leads, schedule meetings for senior BD leaders, and advance opportunities through the funnel.
• Engage clients with timely follow-ups to build credibility and relationships.
• Support reporting on campaign effectiveness and lead generation metrics.
• Promote the Broadleaf brand at industry events and in communities.

Skills

Interpersonal skills

Written and verbal communication

Professional image

Tools

MS Word

MS Excel

Job description

Description

Join Broadleaf Results, an Aleron company. Aleron is a global workforce and business solutions company that builds relationships and empowers the workplace. Since 1957, we've been at the forefront of the workforce industry. Our renowned portfolio of companies, including Acara Solutions, Acara Solutions India, Broadleaf Results, Lume Strategies, TalentRise, and Viaduct, delivers tailored talent solutions, workforce management, IT services, and more to meet the ever-evolving needs of our clients. We transform the workplace for people and businesses around the world.

At Broadleaf Results, our people are our greatest asset. With over 60 years of experience in workforce solutions, we create an environment where employees thrive, grow, and succeed with the tools, training, and mentorship they need.

What Broadleaf has to offer:

• Full benefits package that includes health insurance, health savings account, dental insurance, disability insurance, life insurance, vision insurance, and 401(k)
• PTO, plus 10 paid holidays
• $65,000.00-$72,500.00 Annual Salary

Job Summary:

The Impact You'll Make

You will generate new business with clients seeking large-scale, enterprise managed service programs (MSPs) and employer-of-record (EOR) services through relationship-building. You will contact prospects to obtain leads, RFPs, and general information about potential customers' workforce strategies. Ultimately, within the first 90 to 180 days, you will build and progress a qualified pipeline reflecting our target industries, generate executive-level conversations related to MSP and EOR solutions, and orchestrate well-primed meetings for our senior BD leaders to close.

Essential Duties and Responsibilities

What You'll Be Doing

• Executing Campaigns: Develop and execute outbound and inbound campaigns across email, social media, phone, and other channels to generate and nurture qualified leads.
• Developing & Refining the Ideal Customer Profile (ICP): Research and define the ICP and target accounts, with a focus on large enterprise opportunities.
• Prospecting: Utilize tools such as LinkedIn Sales Navigator, ZoomInfo, and MS Dynamics to build contact lists, identify decision-makers, and initiate conversations.
• Conducting Outreach: Conduct consistent outreach to prospective clients to promote our MSP and EOR solutions and generate RFP opportunities.
• Partnering to Win: Collaborate with the VPs and Directors of Business Development to build and maintain a robust sales pipeline. Work closely with Marketing on joint initiatives, including campaigns, social media, and events.
• Research & Manage Data: Conduct detailed research on target companies (location, revenue, employee count, business lines, etc.) and maintain accurate, validated data in CRM and internal databases.
• Qualify Leads: Qualify leads, schedule meetings for senior business development leaders, and ensure smooth progression through the sales funnel.
• Engage Clients: Ensure timely follow-up and responsiveness to inquiries to build strong relationships and establish credibility with prospects.
• Support Reporting & Metrics: Track, analyze, and report on campaign effectiveness and lead generation activities to continuously improve performance.
• Evangelize the Brand: Promote the company brand by effectively representing Broadleaf at industry events, business organizations, and community activities.

Job Requirements

Required Skills / Qualifications

• Two years of experience in a new business development role doing cold calling and/or lead generation
• One year of prior workforce solution industry experience
• One year of experience with MS Word and Excel

Preferred Skills / Qualifications

• Strong interpersonal skills
• Excellent written and verbal communication abilities
• A positive and professional image

Physical Demands, Work Environment, and Travel

• This role operates in a modern, hybrid work environment, utilizing technology such as laptops, video conferencing tools, cloud-based applications, and collaborative platforms. Flexibility for remote work is supported, while in-office settings may still involve the use of standard office equipment like computers, telephones, and printers.
• The physical demands described here are representative of those required for an employee to successfully perform the essential functions of this job. While carrying out job duties, the employee must regularly be able to speak clearly and hear effectively to communicate with others. The role also frequently requires standing, walking, using hands for fine motor tasks, and reaching with arms.
• Occasional domestic travel may be required to represent the company, based on business needs.

Additional Information

• This job description is subject to change and may be adjusted to meet the company's needs.
• Upon receiving an offer of employment, candidates will be required to undergo a background check and drug screening. Depending on the role, additional industry-specific skills testing may also be necessary prior to placement.

Aleron companies (Acara Solutions, Aleron Shared Resources, Broadleaf Results, Lume Strategies, TalentRise, Viaduct) are an Equal Opportunity Employer. Race/Color/Gender/Religion/National Origin/Disability/Veteran.

Applicants for this position must be legally authorized to work in the United States. This position does not meet the employment requirements for individuals with F-1 OPT STEM work authorization status.

* The compensation range provided represents our good faith representation of the high and low pay range for this position.