Lead Generation Executive at Polestar Insights

University of Delaware; New Jersey; On-site; USD 50,000 - 65,000; Full time

Job summary

The University of Delaware is seeking a Lead Generation Executive who is dynamic and result-driven. This role involves generating qualified leads through webinars and marketing campaigns, requiring 1–2 years of experience in a sales or lead generation role.

Key responsibilities include planning and executing lead generation campaigns, cold calling, and managing webinar registrations. The ideal candidate will possess strong communication skills and hands-on experience with CRM tools.

Qualifications

• 1–2 years of experience in sales, lead generation, or business development.
• Experience in managing webinars and marketing campaigns is preferred.
• Strong follow-up and negotiation skills.

Responsibilities

• Plan and execute lead generation campaigns including webinars and email campaigns.
• Identify and qualify potential prospects through various channels.
• Coordinate and manage webinar registrations and follow-ups.

Skills

Sales experience

Lead generation

Communication skills

CRM tools

Negotiation skills

Tools

Salesforce

HubSpot

Job description

Lead Generation Executive (Webinars & Campaigns)

Job Summary

We are looking for a dynamic and result-driven Lead Generation Executive with 1–2 years of experience in a sales role. The ideal candidate will be responsible for generating qualified leads through webinars, marketing campaigns, and outbound sales activities to support business growth.

Key Responsibilities

• Plan and execute lead generation campaigns including webinars, email campaigns, and digital outreach.
• Identify and qualify potential prospects through cold calling, email marketing, LinkedIn outreach, and other channels.
• Coordinate and manage webinar registrations, follow-ups, and attendee engagement.
• Work closely with the sales team to convert marketing-qualified leads (MQLs) into sales-qualified leads (SQLs).
• Maintain and update CRM with accurate prospect information and activity tracking.
• Track campaign performance metrics and provide regular reports on lead generation effectiveness.
• Build and maintain a strong pipeline of prospective clients.

Required Skills & Qualifications

• 1–2 years of experience in sales, lead generation, or business development.
• Experience in managing webinars and marketing campaigns is preferred.
• Strong communication and interpersonal skills.
• Hands‑on experience with CRM tools (e.g., Salesforce, HubSpot, or similar).
• Ability to work in a fast‑paced, target‑driven environment.
• Strong follow‑up and negotiation skills.

Preferred Qualifications

• Experience in B2B sales environment.
• Familiarity with digital marketing tools and LinkedIn Sales Navigator.