Lead Generation Executive

nbiz infosol; United States; Hybrid; USD 50,000 - 70,000; Full time

Job summary

A leading technology firm is seeking candidates in Ohio with strong communication skills for lead generation. Responsibilities include identifying potential clients through research, generating leads via various channels, and maintaining the lead database. The ideal candidate has analytical skills, knowledge of CRM tools, and understands digital marketing processes. This role emphasizes collaboration with the sales team to convert leads and achieve targets within a dynamic work environment.

Responsibilities

• Identify potential clients through online research and databases.
• Generate qualified leads through LinkedIn, and cold calling.
• Maintain and update the lead database with accurate contact details.
• Initiate contact with potential clients to introduce services.
• Evaluate leads based on company requirements.
• Work closely with the sales team to pass qualified leads.
• Conduct regular follow-ups with prospects.
• Research industry trends and identify new opportunities.
• Track lead generation activities and maintain reports.
• Utilize CRM software to manage leads and track communication.

Skills

Strong communication skills

Research and analytical skills

Knowledge of CRM tools

Understanding of digital marketing

Ability to meet targets

Job description

“We are seeking candidates who are based in Kerala and are fluent in Malayalam.”

Key Responsibilities

1. Lead Identification and Research Identify potential clients through online research, databases, social media, and other platforms.
2. Lead Generation Generate qualified leads through channels such as LinkedIn, email campaigns, cold calling, social media, and digital marketing.
3. Database Management Maintain and update the lead database with accurate contact details and interaction history.
4. Client Outreach Initiate contact with potential clients through emails, calls, or messages to introduce company services/products.
5. Lead Qualification Evaluate leads based on company requirements and convert them into potential sales opportunities.
6. Collaboration with Sales Team Work closely with the sales or business development team to pass qualified leads for further conversion.
7. Follow-ups Conduct regular follow-ups with prospects to nurture leads and maintain engagement.
8. Market Research Research industry trends, competitors, and potential target markets to identify new opportunities.
9. Reporting and Tracking Track lead generation activities, maintain reports, and update management on progress and performance.
10. Use of CRM Tools Utilize CRM software and lead management tools to manage leads and track communication.

Required Skills

• Strong communication and interpersonal skills
• Research and analytical skills
• Knowledge of CRM tools and lead generation platforms
• Basic understanding of digital marketing and sales processes
• Ability to meet targets and deadlines