Lead E-commerce Social Media Strategist (Remote)

Placements24; Willows (CA); Hybrid; USD 36,000 - 55,000; Full time

Benefits offered by this job

Fully remote

Competitive salary

Growth opportunities

Lead social media strategy

Tools access

Collaborative remote team

Flexible hours

Job summary

Placements24 is seeking an experienced Lead E-commerce Social Media Strategist to spearhead our social media presence. This fully remote role allows you to work from anywhere in South Africa with a distributed marketing team.

You will own the social vision, drive engagement and optimize campaigns for online sales. The ideal candidate brings 5+ years in social media marketing for e-commerce, strong content creation and analytics skills, and experience with influencer partnerships.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media or related field.
• Minimum 5 years of social media marketing experience in e-commerce.
• Proven track record delivering measurable business results.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with e-commerce objectives.
• Manage all channels (Instagram, Facebook, TikTok, Pinterest, X) including planning, creation, scheduling and publishing.
• Create high-quality content, including graphics, videos and copy tailored to each platform.
• Monitor trends, conversations and competitors to identify opportunities and risks.
• Grow online communities, respond to comments, and engage followers.
• Develop and manage social ads to drive traffic and conversions.
• Analyze performance metrics, report KPIs and provide optimization insights.
• Collaborate with influencers and brand partners to expand reach.

Skills

Social media strategy

Content creation

Analytics

Copywriting

Community building

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Hootsuite

Buffer

Sprout Social

Job description

About the Role

Our client, a fast-paced and innovative e-commerce business, is seeking an experienced and visionary Lead E-commerce Social Media Strategist to spearhead its social media presence. This is a fully remote position, empowering you to work from any location in South Africa and collaborate with a distributed team of marketing professionals. You will be responsible for developing and executing cutting-edge social media strategies that enhance brand visibility, drive customer engagement, and generate significant e-commerce sales. The ideal candidate is a creative thinker with a deep understanding of social media platforms, content trends, and community building, coupled with a strong analytical ability to measure and optimize campaign performance. This is a prime opportunity to take ownership of the social media vision for a thriving online retailer.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with overall e-commerce business objectives.
• Manage all social media channels (e.g., Instagram, Facebook, TikTok, Pinterest, Twitter) including content planning, creation, scheduling, and publishing.
• Create engaging and high-quality social media content, including graphics, videos, and copy, tailored to each platform and audience segment.
• Monitor social media trends, conversations, and competitor activities to identify opportunities and potential risks.
• Foster and grow online communities, responding to comments and messages, and actively engaging with followers.
• Develop and manage social media advertising campaigns to drive traffic, conversions, and customer acquisition.
• Analyze social media performance metrics, track KPIs, and generate regular reports with actionable insights and recommendations for optimization.
• Collaborate with influencers and brand partners to expand reach and enhance brand credibility.
• Stay up-to-date with the latest social media platform updates, algorithm changes, and emerging best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years of experience in social media marketing, with a proven track record in e-commerce.
• Demonstrated success in developing and executing social media strategies that drive measurable business results.
• Expertise in using social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Strong understanding of paid social media advertising principles and campaign management.
• Excellent copywriting, editing, and visual communication skills.
• Creative mindset with a passion for storytelling and brand building.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Experience with influencer marketing and community management is essential.

Benefits

• Fully remote work arrangement, offering geographical flexibility.
• Competitive salary commensurate with experience and expertise.
• Opportunities for professional growth and development in a dynamic industry.
• Chance to lead social media strategy for a growing e-commerce brand.
• Access to modern social media marketing tools and resources.
• Collaborative and supportive remote team culture.
• Flexible working hours to accommodate different time zones.