Lead Digital Product Manager, Consumer Experience

Safelite Group

Columbus (OH)

On-site

USD 120,000 - 160,000

Full time

14 days+

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Job summary

Safelite Group is seeking a Digital Product Manager, Consumer Channels, to own the strategy and outcomes for our consumer digital experience across SL.com and the direct-pay/insurance journey. You will drive the roadmap, define priorities, and translate customer needs into measurable product outcomes, partnering with AI and cross-functional teams to optimize conversion and touchpoints.

You will lead initiatives from discovery through launch, analyze data, and evolve the experience for

Qualifications

Bachelor's Degree or equivalent experience required.
Salesforce Certification preferred.
Product Owner Certification preferred.

Responsibilities

Own digital product outcomes for the consumer channel.
Define and manage product strategy, roadmap, and priorities for the consumer digital experience.
Translate customer needs, business opportunities, and friction points into clear product problems to solve.
Establish success metrics across conversion, self-service completion, customer satisfaction, and support deflection.
Track performance after launch.
Make tradeoff decisions based on customer impact, business value, effort, risk, and learning potential.
Balance near-term optimization, foundational platform work, and longer-term innovation across the roadmap.
Improve conversion and the end-to-end customer journey.
Own the consumer funnel from first visit through completed booking, removing friction at each step of quote, scheduling, and coverage, and connecting that work to the revenue and margin the consumer P&L owner is accountable for.
Differentiate the experience for direct-pay and insurance customers based on their context and what each needs to reach a resolution.
Reduce drop-off, errors, and support-assisted completions in the consumer journey.
Use behavioral data and customer signal to find the highest-value opportunities to improve conversion and experience.
Shape AI-enabled consumer experiences.
Identify where AI creates measurable customer and business value.
Partner with the AI and Agentic product leadership on emerging agentic capabilities and how they apply in the consumer experience.
Define use cases where AI improves customer outcomes, self-service, decisioning, and personalization, grounded in real customer problems with measurable value.
Help translate AI capabilities into clear customer and business outcomes, with attention to data quality, feedback loops, escalation paths, and trust.
Lead through cross-functional influence.
Align stakeholders around the problem, opportunity, value, priority, and path forward.
Partner closely with the consumer P&L owner and across Technology, Design, Analytics, Marketing, Operations, and Contact Center teams.
Bring clarity to ambiguous problems and facilitate decision‑making when tradeoffs are required.
Operate in a product model with shared outcomes, visible tradeoffs, and continuous discovery and delivery.