Lead Digital Ads & Campaigns Strategist

Schweitzer Engineering Laboratories, Inc.; Pullman (WA); On-site; USD 92,000 - 120,000; Full time

Benefits offered by this job

Competitive benefits

Employee stock ownership plan (ESOP)

Paid time off and holidays

Job summary

Schweitzer Engineering Laboratories, Inc. is seeking a Lead Digital Marketing Specialist to develop and optimize digital advertising campaigns across Google, LinkedIn, and Meta. You will own ad strategy, production, and maintenance with guidance from marketing program managers.

The role requires strong analytical skills, budget management, and the ability to lead a team and deliver measurable results. A bachelor’s degree in marketing or related field plus relevant certifications is preferred,

Qualifications

• Bachelor's degree or equivalent in marketing or related field preferred
• Certified in Google Ads and/or Google Analytics and other major platforms
• Experience planning and executing end-to-end digital ad campaigns
• Strong budget management and optimization skills
• Proven ability to translate data into actionable insights

Responsibilities

• Develop and implement digital advertising strategies across Google, LinkedIn, and Meta
• Plan, launch, and optimize campaigns to meet campaign goals
• Analyze performance data and prepare reports for key objectives
• Mentor staff and share best practices with team
• Stay current with updates to ad platforms and algorithm changes
• Collaborate with marketing program managers to align ads with broader goals
• Manage multiple projects and maintain high-quality execution

Skills

Experience leadership

Campaign optimization

Budget management

Analytical thinking

Cross-functional collaboration

Written and verbal communication

Team mentoring

Strategic planning

Education

Bachelor's degree in Marketing, Business, Communications or related field

Google Ads Certification

Google Analytics Certification

Meta Certification

Microsoft Advertising Certification

LinkedIn Ads Certification

Tools

Adobe Photoshop

SEO

Social media

Email marketing automation (Pardot/Marketing Cloud Account Engagement)

Lead forms

Landing pages

Job description

Schweitzer Engineering Laboratories, Inc. is seeking a Lead Digital Marketing Specialist to develop and optimize digital advertising campaigns across Google, LinkedIn, and Meta. You will own ad strategy, production, and maintenance with guidance from marketing program managers.

The role requires strong analytical skills, budget management, and the ability to lead a team and deliver measurable results. A bachelor’s degree in marketing or related field plus relevant certifications is preferred,