Lead Digital Marketing Specialist

Schweitzer Engineering Laboratories; Pullman (WA); On-site; USD 92,000 - 120,000; Full time

Benefits offered by this job

Competitive benefits

Employee stock ownership plan (ESOP)

Paid time off and holidays

Job summary

Schweitzer Engineering Laboratories, Inc. is seeking a Lead Digital Marketing Specialist to develop and optimize digital advertising campaigns across Google, LinkedIn, and Meta. You will own ad strategy, production, and maintenance with guidance from marketing program managers.

The role requires strong analytical skills, budget management, and the ability to lead a team and deliver measurable results. A bachelor’s degree in marketing or related field plus relevant certifications is preferred,

Qualifications

• Bachelor's degree or equivalent in marketing or related field preferred
• Certified in Google Ads and/or Google Analytics and other major platforms
• Experience planning and executing end-to-end digital ad campaigns
• Strong budget management and optimization skills
• Proven ability to translate data into actionable insights

Responsibilities

• Develop and implement digital advertising strategies across Google, LinkedIn, and Meta
• Plan, launch, and optimize campaigns to meet campaign goals
• Analyze performance data and prepare reports for key objectives
• Mentor staff and share best practices with team
• Stay current with updates to ad platforms and algorithm changes
• Collaborate with marketing program managers to align ads with broader goals
• Manage multiple projects and maintain high-quality execution

Skills

Experience leadership

Campaign optimization

Budget management

Analytical thinking

Cross-functional collaboration

Written and verbal communication

Team mentoring

Strategic planning

Education

Bachelor's degree in Marketing, Business, Communications or related field

Google Ads Certification

Google Analytics Certification

Meta Certification

Microsoft Advertising Certification

LinkedIn Ads Certification

Tools

Adobe Photoshop

SEO

Social media

Email marketing automation (Pardot/Marketing Cloud Account Engagement)

Lead forms

Landing pages

Job description

We are seeking a skilled Lead Digital Marketing Specialist to join our team. In this role, you will be responsible for developing, launching, and optimizing digital advertising campaigns across multiple program and product areas. You will work closely with our marketing program managers to create digital ads aligned with campaign goals. You will be responsible for the individual ad strategy, production, and maintenance across multiple platforms, including Google, LinkedIn, and Meta. As a Lead Digital Marketing Specialist, a typical day might include the following: Develop and implement digital advertising strategies based on the company's business objectives and/or end user need. Continuously evaluate and optimize ad campaigns. Evaluate data and prepare reports to communicate campaign performance to key objectives. Represent SEL's brand and voice to drive digital marketing efforts. Develop and maintain an in-depth knowledge of digital advertising platforms. Stay current in marketing trends, Google updates, changes in algorithms, platform revisions, etc. Plan, organize, manage, and complete digital marketing initiatives. Gather necessary key business and user insights and apply strategic planning skills to create a long-term vision for upcoming digital advertising efforts. Plan and manage multiple and/or large projects. Demonstrate ownership of processes and procedures related to your assigned discipline. Mentor other staff as needed. Communicate effectively to influence decisions and/or convey concepts and ideas. Use critical thinking to solve department-level problems. Devise and implement improvements to best practices, tools, and processes as well as make decisions based on credible metrics and analysis.

This job might be for you if have the following:

• Bachelor's degree in Marketing, Business, Communications or related field preferred
• 6+ years of professional experience in a related field
• Strong organization and analytical thinking skills, with ability to translate complex concepts into simple terms
• Experience leading digital marketing advertising initiatives from ideation through implementation
• Understand budget management
• Strong relationship building, communication, and networking skills
• Strong writing, documentation, and speaking skills
• Ability to learn new skills and assume new responsibilities
• Ability to work cooperatively in a team environment

Preferred Qualifications:

• Certified in Google Ads, Google Analytics, Meta, Microsoft Ads, LinkedIn Ads
• Experience with and/or understanding of Adobe Photoshop, SEO, social media, email, marketing automation (Pardot/Marketing Cloud Account Engagement), lead forms and landing pages
• Effective writing/copywriting, editing, reporting and project management skills
• Strong understanding of users/consumers and the ability to predict needs by understanding behavior

Location Pullman, WA - SEL corporate office is located in Eastern Washington where you'll enjoy an unmatched quality of life. Enjoy the smaller town life: country space, freedom from traffic, easy access to recreational activities in nearby mountains, rivers, and forests, as well as great schools and universities.

Competitive pay. Superior benefits. Inspiring work. People are at the core of our company and we hire employee-owners. We welcome you to learn more about how we support employees. We're 100% employee owned. Retirement benefits include an employer funded stock ownership plan (ESOP) and personal 401(k) options. We offer top tier medical, prescription, dental, vision, life, and disability insurance. We recognize the importance of a healthy life balance and offer: 10 paid holidays, annual vacation accrual starting at 12 days, 9 paid sick days, and paid family and medical leave that covers 90% of your pay. We foster growth and development of our employees through avenues such as STEM courses, apprenticeships, tuition assistance, and engineering development programs. Ask our team about other benefits including wellness, fertility, adoption, and flexible spending benefits.

Pay Range Data: $92,200 - $120,000 annually

We are looking to fill this position at the Lead Digital Marketing Specialist level, and we welcome applicants with a range of experience. Depending on your background, we may consider you for a different level, with compensation aligned accordingly.

SEL is an Equal Opportunity Employer: Vets/Disabled.