Paid Media Specialist

Dotdash Meredith; Stamford (CT); On-site; USD 60,000 - 63,000; Full time

Benefits offered by this job

Unlimited paid time off (PTO)

401K savings plan with company match

Medical and dental benefits

Job summary

Dotdash Meredith is looking for a Paid Media Specialist to plan, execute, and optimize media campaigns on various digital platforms. You'll partner with clients to drive results through data-driven strategies.

This hybrid role allows you to work in-office three days a week in Stamford, CT. Ideal candidates have relevant degrees and 1-3 years of experience in paid social or search media. Join a dynamic team dedicated to achieving measurable outcomes.

Qualifications

• 1-3 years of proven experience in paid search and/or paid social media.
• Experience running paid ads on various platforms requiring diverse skills.
• Familiarity with tracking implementation, conversion pixels, and basic HTML troubleshooting.

Responsibilities

• Manage day-to-day paid search and paid social campaigns across multiple platforms.
• Build, launch, monitor, and continuously optimize campaigns.
• Develop recommendations and strategies to meet client goals.

Skills

Paid media management

Analytical skills

Communication skills

Problem-solving skills

Education

Bachelor's Degree in Business, Communications, Marketing, or related field

Tools

Google Ads

Meta

YouTube

TikTok

LinkedIn

Job description

Job Title

Paid Media Specialist

Job Description

About The Position | Major Goals and Objectives and Location Requirements:

The Paid Media Specialist is responsible for planning, executing, optimizing, and analyzing paid media campaigns across search, social, and emerging digital platforms. This role partners with internal teams and clients to drive campaign performance, achieve business objectives, and deliver measurable results through ongoing optimization and data‑driven decision‑making.

Hybrid 3x a week- (Stamford)

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team | The Team and/or Brand

D/Cipher is People Inc.'s in‑house media platform and activation team, fueled by the rich user engagement data of People Inc., the nation's largest publisher. D/Cipher helps advertisers make informed media buying decisions on and off People Inc. content.

About The Position's Contributions

Weight % Accountabilities, Actions, and Expected Measurable Results

• 50%: Manage day‑to‑day paid search and paid social campaigns across multiple platforms.
• 25%: Build, launch, monitor, and continuously optimize social and search campaigns to maximize efficiency, engagement, and conversion performance.
• 15%: Perform quality control of creative assets and ad tags.
• 5%: Manage bids, budgets, keywords, ad copy, reporting, optimization, and cross‑functional collaboration.
• 5%: Develop recommendations and strategies to meet client goals and RFP requirements.

The Role's Minimum Qualifications and Job Requirements

Education:

Bachelor's Degree in Business, Communications, Marketing, or related field (or equivalent experience).

Experience:

1-3 years of proven experience in paid search and/or paid social media.

Specific Knowledge, Skills, Certifications and Abilities:

• Experience running paid ads on Meta, YouTube, TikTok, Pinterest, Snapchat, Reddit, LinkedIn, Google Ads, and other paid media platforms.
• Familiarity with tracking implementation, conversion pixels, UTM parameters, tag management, and basic HTML troubleshooting.
• Strong analytical, communication, and problem‑solving skills with the ability to manage multiple priorities in a fast‑paced, deadline‑driven environment.
• Experience using platform reporting tools and campaign performance dashboards.
• Understanding of digital media KPIs like impressions, clicks, CTR, CPC, CPM, conversions, CPA, ROAS, video completion rate, and engagement rate.
• Preferred qualifications include certifications in leading advertising and analytics platforms, such as Meta, LinkedIn, Google Ads, and Google Analytics.

Travel Required: Less than 10% (Approximate).

EEO Statement

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [e-mail].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, visit https://www.e-verify.gov/employees.

Pay Range

Salary: Connecticut: $60,000.00 - $63,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc.'s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives.

In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non‑birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.