Lead Development, Assistant

Synopsys Inc; Canonsburg (Washington County); On-site; USD 42,000 - 65,000; Full time

Job summary

Synopsys Inc in Canonsburg, PA seeks a team-oriented Go-To-Market Operations specialist to be the first contact for marketing inquiries, qualify leads in Salesforce, and route them to Direct Sales or Channel Partners.

You will maintain Salesforce data hygiene and collaborate with Account Managers, Regional Sales Managers, Channel Partners, and Marketing teams to support the Go-To-Market strategy across Lines of Business.

Qualifications

• Bachelor’s degree or 4 years of full-time employment required with a High School diploma.
• Bachelor's degree in business or marketing preferred.
• Experience in CRM (Salesforce preferred).
• Strong written and verbal communication skills.
• Well-organized to be flexible throughout the day regarding high-priority inquiries.
• Fluency in English; Spanish is a plus.

Responsibilities

• Act as the first point of contact for marketing generated inquiries within Salesforce for the Synopsys S&A business.
• Responsible for the inbound sales inquiry phone line with round robin distribution amongst the team.
• Evaluating whether inquiries are ready for sales communication or require additional qualification.
• Routing and directing inquiries to the proper sales channel based on criteria.
• Maintaining data hygiene within Salesforce and collaborating with stakeholders across the business.

Skills

CRM

Data-driven

Communication

English fluency

Spanish (basic)

Education

Bachelor’s degree in business or marketing

High School diploma

Tools

Salesforce

Job description

You Are:

A team player in a cross functional role on behalf of the business to follow up with customer and prospect engagements while executing the operational procedures on behalf of the Go to Market strategy.

What You’ll Be Doing:

• Act as the first point of contact for marketing generated inquiries within Salesforce for the Synopsys S&A business.
• Responsible for the inbound sales inquiry phone line with round robin distribution amongst the team.
• Evaluating whether inquiries are ready for sales communication or require additional qualification based on the defined criteria.
• Upon initial evaluation and (or) qualification of the engagement, the proper sales channel has been identified for routing.
• Administration of the lead routing process to Direct Sales or Channel Partners per the predefined criteria based on geographic region and product interest.
• Maintaining data hygiene within Salesforce.
• Working closely with various stakeholders across the business.
• Account Managers
• Regional Sales Managers
• Channel Partners
• Channel Partner Managers
• Field Marketing
• Product Marketing
• Channel Marketing
• Marketing Operations
• Ace Operations

The Impact You Will Have:

• Connecting internal resources with customers to solve real world problems.
• Systematic data to provide feedback on effective marketing strategies.
• Execution on behalf of the Go to Market strategy across multiple Lines of Business, Products, and Sales Strategy

What You’ll Need:

• Bachelor’s degree or 4 years of full-time employment required with a High School diploma.
• Bachelor's degree in business or marketing preferred.
• Experience in CRM (Salesforce preferred).
• Strong written and verbal communication skills.
• Well-organized to be flexible throughout the day regarding customer inquiries that are considered “high priority” and do not allow a disruption to negatively impact your daily role.
• Fluency in English.
• Working proficiency in Spanish is a plus.

Who You Are:

• Data driven and CRM focused
• Collaborative
• Flexible in daily priorities while executing the geographic operational model.
• Adaptable to change in processes and procedures as the S&A business continues to closer align under the Synopsys umbrella as a Line of Business.
• Open to learning general knowledge of over 150 products to appropriately administer the intake and routing process of customer/prospect inquiries.