Lead, Demand Gen Analytics & Audience Strategy

IRB USA Inspire Resources; Atlanta (GA); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Up to 15% domestic travel

Job summary

IRB USA Inspire Resources in Atlanta, Georgia is seeking a Manager, Demand Generation Analytics to lead the development and measurement of audience-driven media strategies. The role includes managing a team of analysts and building scalable audiences using SQL, ensuring alignment with brand KPIs.

The ideal candidate has over 7 years of experience in media measurement, team management, and proficiency in SQL and data visualization tools like Tableau. The position requires a collaborative mindset to build strong relationships across teams.

Qualifications

• 2+ years managing at least one analyst.
• 7+ years working with media mix modeling, brand lift studies, digital attribution, and foot-traffic measurement.
• 1+ year(s) creating automated processes to aggregate media spend and impression data.

Responsibilities

• Manage and develop a team of analysts responsible for audience creation.
• Design audience definitions using SQL across multiple data sources.
• Own post-campaign analysis of audiences for effectiveness.

Skills

SQL

Media measurement

Analytical skills

Team management

Data visualization tools

Education

Minimum 4-year degree

Tools

Tableau

MicroStrategy

Google Data Studio

Job description

IRB USA Inspire Resources in Atlanta, Georgia is seeking a Manager, Demand Generation Analytics to lead the development and measurement of audience-driven media strategies. The role includes managing a team of analysts and building scalable audiences using SQL, ensuring alignment with brand KPIs.

The ideal candidate has over 7 years of experience in media measurement, team management, and proficiency in SQL and data visualization tools like Tableau. The position requires a collaborative mindset to build strong relationships across teams.