Lead, Customer Data Analytics & Insights

rag & bone, Inc.; New York (NY); On-site; USD 110,000 - 120,000; Full time

Job summary

Rag & Bone, Inc. is seeking a Manager of Customer Data Analytics & Insights to own analytics and the data infrastructure powering customer understanding across the business.

This hands-on role translates raw customer data into actionable insights, builds audience segmentation, and ensures our data ecosystem (UCP, CDP, CRM) harmonizes to support personalized, data-driven marketing and decisions. Reporting to the Sr.

Qualifications

• 4–6+ years of experience in customer analytics, data analysis, marketing analytics, or a related field.
• Proficiency in SQL for querying and manipulating large, complex datasets.
• Working proficiency in Python for data analysis and automation (pandas, numpy, or similar libraries).
• Hands-on experience with a Customer Data Platform (CDP), such as ActionIQ, Segment, Tealium, or similar.
• Experience working with a cloud data warehouse platform such as Snowflake, BigQuery, Databricks, or Oracle.
• Experience working with Shopify or another major ecommerce platform, including familiarity with order, customer, and product data structures.
• Strong understanding of customer segmentation methodologies (RFM, cohort analysis, LTV modeling, etc.).
• Ability to translate ambiguous business questions into structured analyses and clear recommendations.
• Excellent communication skills, with the ability to present data insights to both technical and non-technical audiences.
• Strong attention to detail and a rigorous approach to data quality and governance.
• Bachelor's degree in a quantitative field (Statistics, Data Science, Economics, Computer Science) or equivalent experience.

Responsibilities

• Own the analytics and data infrastructure powering customer understanding across the business.
• Translate raw customer data into actionable insights and drive audience segmentation.
• Collaborate with marketing, CRM, ecommerce, and merchandising to deliver analytics frameworks.
• Design and maintain dashboards and reporting for key metrics (LTV, retention, cohort, RFM).
• Write and optimize SQL queries for large datasets from multiple sources.
• Maintain data models in cloud warehouses ensuring accessibility for downstream teams.
• Use Python for analysis, automation, and modeling (e.g., churn prediction, propensity scoring).
• Manage and optimize the CDP for identity resolution and activation.
• Support campaign targeting, testing, and measurement with CRM teams (Klaviyo).
• Identify opportunities to improve data quality and accessibility across teams.
• Present findings clearly to technical and non-technical stakeholders, including leadership.
• Stay current on data privacy regulations and marketing tech best practices.

Skills

SQL

Python

Data analysis

Communication

Education

Bachelor's degree in a quantitative field

Tools

ActionIQ

Snowflake

BigQuery

Databricks

Oracle

Shopify

Job description

Rag & Bone, Inc. is seeking a Manager of Customer Data Analytics & Insights to own analytics and the data infrastructure powering customer understanding across the business.

This hands-on role translates raw customer data into actionable insights, builds audience segmentation, and ensures our data ecosystem (UCP, CDP, CRM) harmonizes to support personalized, data-driven marketing and decisions. Reporting to the Sr.