Lead Conversion & Experimentation Architect

Aquent; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Retirement match

Free online training

Job summary

Aquent Talent seeks an Experimentation Specialist to own a day-to-day testing program, building a robust framework across digital ads, lifecycle marketing, landing pages, and onboarding. You’ll audit current experiments, improve instrumentation, and push for rigorous tests that drive growth.

You’ll partner with analytics, product, and creative teams to translate results into actionable strategies, shaping a data-driven culture and accelerating brand transformation at scale.

Qualifications

• 2 to 8+ years of hands-on experience in CRO, growth marketing, experimentation, or analytical marketing.
• Experience designing and shipping tests across at least one channel with measurable results.
• In-tool fluency with an industry-standard experiment platform and ability to QA tests independently.
• Strong understanding of experimental design, statistics, and validity threats.
• Analytical fluency with analytics platforms, dashboards, and data warehouses; SQL knowledge is a plus.

Responsibilities

• Own and evolve the testing roadmap and hypothesis backlog across digital ads, email, landing pages, onboarding, monetization, and creative assets.
• Provide weekly updates on tests, learnings, and upcoming experiments to leadership and channel owners.
• Design and launch robust A/B, multivariate, holdout, and geo-based tests with proper controls and sample sizes.
• Collaborate with Data & Analytics and Engineering to ensure tracking and attribution before launches.
• Translate test results into concrete actions and present to cross-functional stakeholders.

Skills

Conversion rate optimization

Growth marketing

Experimentation

Analytical marketing

Communications

Education

Bachelor's degree in Marketing, Business, Statistics, Economics, Mathematics, Computer Science, or related analytical field

Tools

A/B testing platforms

Job description

Aquent Talent seeks an Experimentation Specialist to own a day-to-day testing program, building a robust framework across digital ads, lifecycle marketing, landing pages, and onboarding. You’ll audit current experiments, improve instrumentation, and push for rigorous tests that drive growth.

You’ll partner with analytics, product, and creative teams to translate results into actionable strategies, shaping a data-driven culture and accelerating brand transformation at scale.