Lead Community Growth Marketing — AI-Driven Growth

Content Creators; United States; Remote; USD 139,000 - 235,000; Full time

Benefits offered by this job

Flexible PTO

Equity & ESPP

Growth & Development Fund

Parental Leave

Job summary

GitLab is seeking a Lead, Community Growth Marketing Manager to shape and scale our global community programs, events, and growth initiatives. You will drive member experiences, automate journeys, and collaborate with Sales, CS, and marketing teams to turn community relationships into measurable value.

In this remote role, you will design annual programming, leverage AI to improve workflows, and align initiatives with GitLab’s growth flywheel.

Qualifications

• Experience building or scaling communities and membership programs.
• Ability to turn strategy into annual programming and journeys.
• Strong collaboration and writing skills for multiple audiences.

Responsibilities

• Shape SELF's strategy and growth plans attracting audiences.
• Lead programming and audience experiences for events and chapters.
• Design member journeys with cross-functional teams and automation.
• Build annual programming calendar aligned with campaigns and launches.
• Apply AI to automate workflows and personalize content responsibly.
• Collaborate with Sales and Customer Success for priority accounts.
• Coordinate with executive teams and external partners for growth.
• Measure growth, engagement, activation, retention, and advocacy.

Skills

Community growth

Growth plan

Event programming

Lifecycle marketing

Cross-functional collaboration

Marketing automation

Sales alignment

Content strategy

AI in marketing

Tools

CRM systems

Web analytics

Campaign measurement

Automation tools

Job description

GitLab is seeking a Lead, Community Growth Marketing Manager to shape and scale our global community programs, events, and growth initiatives. You will drive member experiences, automate journeys, and collaborate with Sales, CS, and marketing teams to turn community relationships into measurable value.

In this remote role, you will design annual programming, leverage AI to improve workflows, and align initiatives with GitLab’s growth flywheel.