Lead, Community Growth Marketing Manager

GitLab Inc.; United States; Remote; USD 139,000 - 235,000; Full time

Benefits offered by this job

Flexible Paid Time Off

Team Member Resource Groups

Equity Compensation & Employee Stock-P

Growth and Development Fund

Parental Leave

Job summary

GitLab is seeking a Lead, Community Growth Marketing Manager to shape SELF's strategy, grow memberships, and drive engagement across the GitLab community portfolio, including the Software Engineering Leadership Forum. You will design programs that turn relationships into lasting value and support GitLab’s growth flywheel.

You’ll lead events, build programming calendars, partner with Sales and Customer Success, and apply AI responsibly to automate workflows while preserving personalization and

Qualifications

• Experience building or scaling communities, membership programs, or peer networks.
• Ability to turn strategy into a clear growth plan and annual programming/calendar.
• Understanding of how community, customer engagement, advocacy, and account growth reinforce one another.
• Experience partnering with sales to identify priority accounts and champions.
• Experience planning and delivering virtual and in-person events with measurable outcomes.
• Familiarity with lifecycle marketing, marketing automation, CRM systems, web analytics, or campaign measurement.
• Strong cross-functional collaboration and writing skills to communicate program value.

Responsibilities

• Shape SELF's strategy and growth plans, building strategies that attract the right audiences and strengthen engagement and advocacy.
• Lead the programming and audience experience for SELF events and chapters, defining format, agenda, speakers, and follow-up.
• Design full member experiences, including automated journeys and cross-functional workflows with Lifecycle Marketing, Marketing Operations, and program teams.
• Build SELF's annual programming and marketing calendar, coordinating with GitLab's broader campaigns and priorities.
• Put AI to work in community marketing, experimenting to automate workflows while ensuring quality and responsible data use.
• Partner with Sales and Customer Success to identify priority accounts and top champions for community programs.
• Collaborate with internal and external partners to seed growth and integrate across plans.
• Track, measure and iterate on membership growth, event participation and activation, retention, and advocacy.

Skills

Community growth strategy

Event planning

Cross-functional collaboration

Lifecycle marketing

Writing skills

Data interpretation

Tools

CRM systems

Marketing automation

Web analytics

Campaign measurement

Job description

GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster.

The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.

*Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.

The Lead, Community Growth Marketing Manager leads community strategy, member experience, and integrated marketing across GitLab’s community portfolio including the Software Engineering Leadership Forum. This role defines how our communities grow and deliver value, building experiences that foster meaningful connections, sustained participation, and long-term engagement. This is an opportunity to build community as a growth practice, turning community relationships into impact supporting GitLab’s growth flywheel.

What you’ll do

Shape SELF's strategy and growth plans, building strategies that attract the right audiences and strengthen engagement and advocacy.

Lead the programming and audience experience for SELF events and chapters. Define the purpose, format, agenda, speakers, and follow-up, partnering with program operations and event teams on logistics and delivery.

Design the full member experience, including automated journeys and cross-functional workflows with Lifecycle Marketing, Marketing Operations, and program teams. Connect invitations, onboarding, event follow-up, ongoing engagement, and reporting so SELF and other programs scale without losing personalization.

Build SELF's annual programming and marketing calendar. Coordinate experiences with GitLab's broader campaigns, launches, field activities, and marketing priorities.

Put AI to work in community marketing. Experiment with ways to automate workflows, understand member feedback, personalize content, and make better decisions. Apply human judgment, review outputs for quality, and handle member data responsibly.

Partner with Sales and Customer Success to identify priority accounts and top customer champions. Build relevant paths for them to join and contribute to community programs as members, speakers, and peer leaders, with coordinated outreach and follow-up.

Collaborate with internal executive teams and crossfunctional partners, as well as external community partners to seed growth and integrate across existing plans.

Track, measure and iterate on membership growth, event participation and quality, activation, retention, satisfaction, priority-account engagement, and advocacy.

What you’ll bring

Experience building or scaling communities, membership programs, or peer networks.

Ability to turn strategy into a clear growth plan, annual programming and marketing calendar, and coordinated member journey.

An understanding of how community, customer engagement, advocacy, and account growth reinforce one another.

Experience partnering closely with sales teams to identify priority accounts and customer champions and engage them in relevant programs.

Demonstrated experience planning and delivering both virtual and in-person events, including community events. Ability to connect audience selection, programming, speaker engagement, and follow-up to member value and measurable outcomes.

Familiarity with lifecycle marketing, marketing automation, CRM systems, web analytics, or campaign measurement.

Strong cross-functional collaboration and writing skills, with the ability to communicate a program's value to different audiences.

Ability to use member research, event feedback, engagement data, and marketing results to make decisions and improve programs.

Sound judgment and the ability to balance ownership of SELF with marketing support for other community programs, working with operational partners on delivery.

About the Team

The Growth Community Programs team supports GitLab’s growth flywheel, seeding tomorrow’s customers and activating today’s. We design the programs and motions that turn customer and community relationships into lasting member value, advocacy, pipeline and expansion.

The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.

United States Salary Range

$139,200—$235,200 USD

How GitLab Supports Full-Time Employees

Benefits to support your health, finances, and well-being

• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and Development Fund
• Parental Leave

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification.

Country Hiring Guidelines

GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.

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GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.