AI-Driven Principal Growth Marketing Strategist

GitLab Inc.; United States; Remote; USD 153,000 - 259,000; Full time

Benefits offered by this job

Flexible PTO

Equity & ESPP

Growth & Development Fund

Parental Leave

ERG programs

Job summary

GitLab Inc. is seeking a Principal Growth Marketing Strategist to lead Growth Marketing, partnering with the VP to shape the engine that drives pipeline and revenue across ten functions.

This individual contributor role requires strategic influence, budget stewardship, and a deep understanding of modern go-to-market motions in a fast-paced B2B software environment. You will champion AI-enabled growth, coordinate an operating rhythm with leadership, and mentor cross-functional teams through

Qualifications

• Extensive experience in B2B software marketing with senior leadership.
• Breadth across demand, digital, field, lifecycle or product led growth, partner marketing and marketing operations.
• Proven track record delivering cross-functional projects through influence with executives and peers.
• Business fluency: reads P&L, pipeline, and budget models; understands subscription products.
• Hands-on AI fluency; uses AI tools daily in work.

Responsibilities

• Run Growth Marketing's operating rhythm: goals, business reviews, planning cycles and metrics.
• Track commitments across leadership so strategy remains the focus.
• Own strategic cross-functional projects and drive ownership.
• Hold budget picture, make trade-offs with recommendations.
• Represent Growth Marketing in pipeline reviews and partner conversations.
• Unblock functional leaders when needed; escalate issues for faster decisions.
• Be a thinking partner to any functional leader needing support.
• Collaborate with AI Transformation Owner to embed AI across Growth Marketing.

Skills

B2B software marketing

Senior leadership

AI fluency

Executive communication

Budget & P&L understanding

Cross-functional collaboration

Strategic thinking

Marketing operations

Tools

GitLab

AI tools

Job description

GitLab Inc. is seeking a Principal Growth Marketing Strategist to lead Growth Marketing, partnering with the VP to shape the engine that drives pipeline and revenue across ten functions.

This individual contributor role requires strategic influence, budget stewardship, and a deep understanding of modern go-to-market motions in a fast-paced B2B software environment. You will champion AI-enabled growth, coordinate an operating rhythm with leadership, and mentor cross-functional teams through