Lead, Marketing, Brand and Creative Partnerships

GEICO; Bethesda (MD); Hybrid; USD 82,000 - 129,000; Full time

Job summary

GEICO is expanding our creative team and building a best-in-class sports and entertainment practice. We seek a marketing professional who can blend brand storytelling with culture to engage passionate audiences and drive business results.

You will join a brand-new team within Brand & Creative, shaping the creative side of GEICO’s partnerships, from concept to finished work, collaborating with internal teams, agencies, and partners to ensure impactful, on-brand outcomes.

Qualifications

• 3+ years experience in brand partnerships or related marketing roles.
• Experience shaping creative work in sports or entertainment (talent-led campaigns, sponsorships or network integrations).
• Ability to provide actionable feedback on scripts, concepts, or rough cuts.
• Proven ability to manage multiple partners and campaigns simultaneously.
• Experience working across agency and client teams to drive results.

Responsibilities

• Partnership Creative Development: support day-to-day creative execution of entertainment and sports partnerships and evaluate creative potential.
• Develop briefs and creative addendums for agencies and internal teams; provide input throughout development.
• Ensure brand voice and visual identity in partner- and talent-facing materials.
• Partner and Project Management: collaborate with agencies and networks; maintain project organization throughout the lifecycle.
• Coordinate with talent relations to manage usage rights and ad expiration windows; assist with budget tracking and invoicing.
• Cross-Functional Partnership and Amplification: work with Integrated Marketing Leads, Product Marketers and Media to execute omni-channel campaigns.
• Collaborate with Social and Creative Studio teams to align strategy and extend campaigns across the customer journey.
• Support communications teams to amplify campaigns; analyze performance with Analytics for future improvements.
• Build strong relationships with external partners and internal teams to enable new ideas and drive results.

Skills

3+ years experience

Sports/entertainment campaigns

Creative, strategic, analytical

Agency and client-side experience

Feedback on concepts and scripts

Project juggling / multi-project work

Relationship building with agencies/pe

Job description

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers’ expectations while making a real impact on local communities nationwide.

Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That’s why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.

Location: Hybrid - 3 days per week in office; NYC or Bethesda, MD

Reports To: Senior Manager, Brand Partnerships, Brand & Creative

About the Role

GEICO is expanding our creative team and building a best-in class sports and entertainment practice. We are looking for a talented marketing professional who can operate at the intersection of brand storytelling and culture to bring the brand to engaged and passionate audiences.

You will join a brand-new team within Brand & Creative, developing the creative side of GEICO’s entertainment and sports partnerships. You will contribute to how the brand shows up alongside talent, teams, leagues, networks and studios, from first concept through finished work. Day to day, you will collaborate with internal stakeholders, creative agencies, and media and network partners; evaluate and sharpen creative at every stage; and make sure every partnership delivers against business objectives and the GEICO brand.

You will work closely with Integrated Marketing Leads, the Social team, our internal Creative Studio, Product Marketers, and Media to extend each partnership across the customer journey. The role blends creative thinking with hands‑on project management across the full partnership lifecycle, and you help shape how this team expands and evolves.

This role is creative led, with a focus on the sports and entertainment world. We are seeking someone who is passionate about making content that has an impact on culture and connecting with people across passion points. You are people‑first: you build trust with agencies, partners and internal teams, and you bring out their best work. Ideally, you have seen both sides of the table, at an agency where you developed and sold ideas, and in‑house where you were accountable for results.

Key Responsibilities

Partnership Creative Development

• Support day-to-day creative execution of entertainment and sports partnerships.


• Help identify and evaluate partnership opportunities, assessing creative potential, brand fit and business value alongside Integrated Media and Marketing + Brand and Creative Partnerships leadership.


• Evaluate and contribute to business and creative brief development; assist in developing intake briefs and creative addendums for agency partners and the internal Creative Studio.


• Provide creative input and recommendations throughout development; capture and communicate consolidated feedback to agencies and partners.


• Review marketing and non-marketing materials, including partner- and talent-facing content, to ensure adherence to GEICO’s brand voice and visual identity.

Partner and Project Management

• Collaborate with creative agencies, media agencies, and network partners.


• Maintain organization of Brand & Creative projects across the partnership lifecycle.


• Coordinate with the team that manages talent relationships to keep creative within usage rights and ad expiration windows for commercials and external assets.


• Contribute to budget tracking and lead on invoicing.

Cross‑Functional Partnership and Amplification

• Partner with cross‑functional stakeholders, including Integrated Marketing Leads, Product Marketers and Media, to develop omni‑channel, partner‑driven campaigns that align with business, product and marketing goals.


• Collaborate with internal Social and Creative Studio teams to ensure shared strategic direction, brand cohesion and campaign extension across the customer journey.


• Partner with Internal and External Communications to amplify awareness of campaigns and partnerships as they go to market.


• Interpret and circulate creative performance metrics, and partner with Analytics to interpret performance and apply findings to current and future work.

You May Be a Good Fit If You

• Have 3+ years of experience


• Have shaped creative work in sports or entertainment, such as talent‑led campaigns, sponsorships, branded content, or network integrations


• Have a unique blend of creative, strategic and analytical skills


• Have worked on both sides of the table: developing and selling ideas at an agency and being accountable for results on the client side.


• Can look at a script, concept, or rough cut and give feedback that makes it better.


• Can keep multiple projects and partners moving at once.


• Build relationships with agencies, partners, and internal teams that leave people wanting to work with you again.


• Do your best work when you are building something new, are comfortable when priorities shift quickly, and spot problems early enough to propose solutions.


• Want to help build a new team inside a transformation at one of America’s most beloved brands.

Location

• Hybrid - 3 days per week in office


• NYC and DC preferred


• Flexibility with travel is a must

Annual Salary

$82,000.00 - $129,150.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

The GEICO Pledge:

Great Company:

Protecting customers through life’s twists and turns with innovation and integrity.

Great Careers:

** **Personalized development programs, mentorship, and certification assistance.

Great Culture:

** **Inclusive and collaborative culture rooted in shared success.

Great Rewards:

** **Competitive pay, benefits, and flexibility to support your well-being and future.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.