Lead Brand Designer — Shape a Fast-Growth Gaming Brand

SportsTechJobs; Miami (FL); On-site; USD 135,000 - 170,000; Full time

Job summary

Betr is hiring a Lead Brand Designer to join a small, fast-moving creative team and shape how Betr looks, sounds, and feels everywhere it shows up. This hands-on IC role offers strong creative latitude while partnering with the VP of Design across brand and product systems.

You’ll drive end-to-end design concepts, collaborate with product, marketing, and leadership, and help grow an in-house brand team as the brand scales.

Qualifications

• 6–8 years of design experience at leading brands, studios, or agencies.
• An exceptional portfolio that shows both your eye and your execution.
• Fluency in Figma and Adobe Creative Suite; motion skills are a strong plus.
• Experience across print and digital; product design experience is a big plus.
• Able to switch between art director, strategist, and designer as work demands.
• A strong sense of what’s happening in art, culture, and design.

Responsibilities

• Strengthen Betr’s brand identity, evolve it as the company grows, and protect it over time.
• Drive design concepts end to end, from art direction to final execution, across brand, campaign, and marketing.
• Be a strategic design voice, working directly with product, marketing, and leadership.
• Find where Betr’s design can get better and advocate for change.
• Work with product design on in‑app graphics and branded moments.
• Manage contract designers on overflow projects.
• Help grow an in‑house brand team.

Skills

Brand Design

Art Direction

Visual Identity

Figma

Adobe Creative Suite

Motion Design

Product Design

Marketing Design

Illustration

Design Leadership

Tools

Figma

Adobe Creative Suite

Job description

Betr is hiring a Lead Brand Designer to join a small, fast-moving creative team and shape how Betr looks, sounds, and feels everywhere it shows up. This hands-on IC role offers strong creative latitude while partnering with the VP of Design across brand and product systems.

You’ll drive end-to-end design concepts, collaborate with product, marketing, and leadership, and help grow an in-house brand team as the brand scales.