Lead Brand Designer - Shape a Growing Super App

Betr; United States; Remote; USD 100,000 - 150,000; Full time

Job summary

Betr is seeking a Lead Brand Designer to join a small, fast-moving creative team and shape how Betr looks, sounds, and feels everywhere it shows up. This is a hands-on IC role with a lot of creative latitude.

You’ll partner closely with the VP of Design across brand and product systems, campaigns, and work that moves culture. While this role is Miami-preferred, we are open to candidates from all locations.

Qualifications

• 6–8 years of design experience at leading brands, studios, or agencies.
• An exceptional portfolio showing both eye and execution.
• Great taste and strong aesthetic judgment.
• Confidence working independently and making own calls.
• Ability to balance small assets with major campaigns.
• Experience across print and digital; product design is a plus.
• Willingness to switch between art director, strategist, and designer as needed.
• Strong sense of current art, culture, and design trends.

Responsibilities

• Strengthen Betr’s brand identity and evolve it as the company grows.
• Drive design concepts end-to-end across brand, campaigns, and marketing.
• Be a strategic design voice, collaborating with product, marketing, and leadership.
• Identify opportunities to improve design; advocate and implement changes.
• Collaborate with product design on in-app graphics, icons, and branded moments.
• Manage contract designers for overflow projects.
• Help grow an in-house brand team.

Skills

Brand design

Art direction

Strategic thinking

Portfolio

Independent work

Print & digital

Startup pace

Motion design

Tools

Figma

Adobe Creative Suite

Job description

Betr is seeking a Lead Brand Designer to join a small, fast-moving creative team and shape how Betr looks, sounds, and feels everywhere it shows up. This is a hands-on IC role with a lot of creative latitude.

You’ll partner closely with the VP of Design across brand and product systems, campaigns, and work that moves culture. While this role is Miami-preferred, we are open to candidates from all locations.