Lead Brand Designer — Shape a Fast-Growth Gaming Brand

Betr; Miami (FL); Remote; USD 90,000 - 150,000; Full time

Job summary

Betr, a fast-moving real money gaming brand, is seeking a Lead Brand Designer to shape how Betr looks, sounds, and feels. This hands-on IC role partners with the VP of Design across brand systems, campaigns, and product visuals.

Based in Miami preference, candidates from all locations are considered. Expect ownership over brand identity, end-to-end design concepts, and growth of an in-house brand team.

Qualifications

• 6–8 years of design experience at leading brands, studios, or agencies.
• An exceptional portfolio that shows both your eye and your execution.
• Great taste. This matters more than anything else on this list.
• Confidence working independently and making your own calls.
• The same level of care on a small asset as on a major campaign.
• Experience across print and digital; product design experience is a big plus.
• Willingness to switch between art director, strategist, and designer as the work demands.
• A strong sense of what’s happening in art, culture, and design.
• Comfort with ambiguity and a startup pace where things get figured out along the way.
• Fluency in Figma and Adobe Creative Suite; motion skills are a strong plus.
• Experience leading freelance or contract designers (Nice to have).
• Experience creating or reshaping a brand identity from scratch (Nice to have).
• Interest or background in sports, betting, prediction markets, or other regulated industries (Nice to have).

Responsibilities

• Strengthen Betr’s brand identity, evolve it as the company grows, and protect it over time.
• Drive design concepts end to end, from art direction to final execution, across brand, campaign, and marketing.
• Be a strategic design voice, working directly with product, marketing, and leadership.
• Find where Betr’s design can get better. When you see an opportunity, make the case and build it.
• Work with product design on in-app graphics (icons, illustrations, promo assets) and branded moments.
• Manage contract designers on overflow projects.
• Help grow an in-house brand team.

Skills

Design leadership

Brand strategy

Portfolio strong

Independent decision making

Print & digital design

Product design collaboration

Figma

Adobe Creative Suite

Motion design

Education

6–8 years design experience

Tools

Figma

Adobe Creative Suite

Job description

Betr, a fast-moving real money gaming brand, is seeking a Lead Brand Designer to shape how Betr looks, sounds, and feels. This hands-on IC role partners with the VP of Design across brand systems, campaigns, and product visuals.

Based in Miami preference, candidates from all locations are considered. Expect ownership over brand identity, end-to-end design concepts, and growth of an in-house brand team.