Lead, Audience Products & Growth (Ad Tech)

Smith Arnold Partners; Arlington (VA); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Smith Arnold Partners in Arlington, VA is seeking a Product Manager for Audience Products. You will own the end-to-end lifecycle of audience products, guiding strategy, requirements, development, and launch to optimize adoption and revenue.

You will collaborate with Engineering, Sales, Partnerships, and Research to define metadata standards, price strategies, and marketplace distributions across DSPs. Strong data fluency and cross-functional leadership are essential.

Qualifications

• 5–7 years of Product Management experience, ideally involving data products, audience platforms, segmentation tools, AdTech, or marketplace products.

Responsibilities

• Own the end-to-end product lifecycle for audience products, from strategy to launch and ongoing optimization.
• Lead the product experience across audience discovery, building, management, libraries, and activation.
• Develop intuitive experiences for advertisers to search, compare, evaluate, build, manage, and activate audiences.
• Own the strategy for the audience portfolio including proprietary, pre-built, and marketplace audiences.
• Decide which audiences to develop, refresh, consolidate, or retire based on demand, engagement, and opportunity.
• Work with Engineering to define requirements, resolve ambiguity, and prioritize development.
• Drive sprint planning, prioritization, and execution with clear product direction.
• Own product side of audience distribution to external marketplaces and DSPs.
• Collaborate with Partnerships to map and position audiences for each partner.
• Shape audience pricing and CPM strategy and guardrails.
• Establish metadata standards so audiences are easy to discover, understand, sell, and distribute.
• Partner with Research to translate insights into new audience products.
• Track performance across revenue, adoption, engagement, activation, and marketplace usage.
• Support go-to-market by equipping sales teams with positioning info.
• Maintain documentation covering definitions, standards, requirements, partner specs, and best practices.
• Communicate strategy, priorities, and tradeoffs across Teams

Skills

Product management

Data products

Audience platforms

Roadmap development

Agile/Scrum

Cross-functional collaboration

Education

Bachelor's degree

Job description

Smith Arnold Partners in Arlington, VA is seeking a Product Manager for Audience Products. You will own the end-to-end lifecycle of audience products, guiding strategy, requirements, development, and launch to optimize adoption and revenue.

You will collaborate with Engineering, Sales, Partnerships, and Research to define metadata standards, price strategies, and marketplace distributions across DSPs. Strong data fluency and cross-functional leadership are essential.