Strategic Product Director: Audience & Ad Tech Platform

USA TODAY Co., Inc.

United States

On-site

USD 160,000 - 180,000

Full time

2 days ago

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Job summary

USA TODAY Co., Inc. seeks a strategic Product Director to lead the evolution of audience, media, and advertising platform capabilities.

You will define and deliver product strategy across audience solutions, programmatic advertising, and the integration of owned media into a unified commercial experience. The role turns audience insights and performance data into differentiated products that are easy to sell, plan, activate, measure, and optimize, shaping a foundational growth platform at the

Qualifications

10+ years of product management experience in digital advertising, advertising technology, media platforms, data products, or related fields.
5+ years leading complex platform products, major integrations, or multi-team transformation initiatives.
Strong understanding of programmatic advertising, digital media monetization, audience products, campaign workflows, and advertising operations.
Experience translating customer and commercial problems into platform strategy, roadmaps, product requirements, and measurable outcomes.
Strong analytical and commercial judgment, executive communication, and cross-functional leadership skills.

Responsibilities

Define and deliver product strategy across audience solutions, programmatic advertising, and owned media integration.
Lead cross-functional teams across Sales, Client Success, Marketing, Data, Engineering, Operations, Finance, Legal, and Privacy.
Build business cases, launch plans, adoption strategies, and success measures.